5 Tips to Keep your Business Profitable During a Recession –Dallas Marketing Firm

Added: (Sun Jan 27 2008)

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5 Tips to Keep your Business Profitable During a Recession –Dallas Marketing Firm
Dallas, Texas -- January 26, 2008— “Most experts agree that we are in the midst of a looming recession. If the economy continues to swing downwards, businesses will have to be prepared", says Shama Hyder, the Chief Marketing Expert and Founder of After The Launch, a Dallas based marketing firm. Here are five tips to keep your business profitable during a recession.

1. Have a Game Plan Ready
Always be prepared. Create an alternative budget in case the economy does turn sour. Make sure to keep all your employees and vendors in the loop. If possible, host a meeting to brainstorm ideas to cut costs and increase efficiency. Also consider allowing key employees to telecommute to cut down on costs.

2. Focus on Marketing
Although the initial inclination of most companies is to first cut the marketing budget, it’s not the wisest move. Instead, look for ways to use your marketing budget more wisely. You may also have to find new ways of generating old leads. In tough times, you have to do more to reach more. If before you were using just email to keep in touch, you may now have to consider following up the emails with a call. Lead generation in tough times requires more reaching out.


3. Team Up
Find another independent professional or company that offers services complementary to yours and team up. You can both cross-promote and reap the benefits. If you are a dentist, consider teaming up with a local pediatrician. If you are a law firm, think about teaming up with an accounting firm.

4. Beef up Customer Service
In tough economic conditions, your current clients become even more golden and indispensible. Make sure to keep them satisfied. Also, find a way to reward them if they send you referrals.

5. Keep your Long Term Goals in Mind
It can be tempting to cut corners for short-term gain, but remember to keep your company’s long term goals in mind. All economic conditions are temporary, but that doesn’t mean the same applies to your business.

Shama Hyder is the Chief Marketing Expert and Founder of After The Launch, a Dallas based marketing firm. Her website, http://www.AfterTheLaunch.com, has turned into a high-traffic destination for people looking for advice on marketing their businesses successfully.

Interviews may be arranged via telephone or email
Telephone: 469-774-8000
http://www.AfterTheLaunch.com

CONTACT: Shama Hyder at 469-774-8000 (days and evenings)
2103 Nob Hill
Dallas, Tx 75006
Shama@AfterTheLaunch.com
http://www.AfterTheLaunch.com