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Urban Funk Storm continues to Blow through the UK fitness market

Added: (Wed Dec 21 2005)


Urban Funk, the dance inspired exercise class that is taking the health and fitness world by storm, is showing no signs of slowing down as hip-hop reaches the UK studio masses and makes getting fit funky.

Founded in 2003 by a specially selected group of fitness/dance professionals and headed by Richard Callender, Urban Funk started out primarily as a way of introducing hip-hop dance to the mainstream where the demand was not being met. From these simple roots in studios and health clubs around the UK the growth of Urban Funk has been a phenomenon as over the past few years hundreds of qualified instructors have introduced hip-hop dance as a way of getting fit while having fun week in, week out to loyal hip-hop music devotees. Urban Funk classes are now performed in hundreds of gyms and health clubs around the UK to thousands of participants each week and can be found in established venues including Fitness First, Esporta, GYMBOX, Central YMCA, Third Space and many more.

Richard Callender, Senior Instructor in the UK and celebrity trainer said: “Dance classes have been around on studio timetables for longer than most people are aware of but when has fitness been as much fun as this? Hip-hop is one of the most popular genres of music around and has become a soundtrack for the MTV generation and this is the generation who need to get fit more than ever. What we have here is the unique opportunity for people of all ages, abilities and sex to participate in an easy to follow dance class that means you burn fat whilst getting fit in a class environment which acknowledges safety in numbers and means you’ll keep coming back. Urban Funk classes attract a real mix of people from professional dancers to first-timers because we believe it’s not about age or ability, it’s about attitude.”

Urban Funk classes, set to tunes from the likes of Justin Timberlake, Usher, Missy Elliott and more are usually one hour long. The choreography is designed to ensure that anybody can follow the routine with alternatives given if any techniques are difficult to master but you will find yourself caught up in the excitement of being a part of a MTV video style class surprising even yourself. The aim of the class is to maximise fat burning during the class with continuous movement and increased resistance by specially designed moves that will load your muscles and increase muscle tone and strength.

The success of Urban Funk has led to it being featured in various media and recently was seen on the Jordan & Peter show on channel 5 as part of the model Jordan’s fitness regime that helped her regain her physique after her second child and in preparation for her wedding. As part of the fitness program Jordan undertook to get fit she joined in with Urban Funk sessions with Richard Callender to burn fat, get fit and stay motivated. A recent feature on UKTV Sport highlighted the popularity of the classes as radio DJ, Nemone, participated in the class to see just how effective it was at creating a workout and was pleasantly surprised to find it gave her both a workout and a feeling of exhilaration that meant she was back the following week…without the cameras. With a following of both celebrities and consumers Urban Funk has something for everyone.

Urban Funk is also flexing its fashion arm with a new range of t-shirts available exclusively from the website at www.urban-funk.com designed for both the studio and the street. “It’s not what you wear, it’s how you wear it…”

For further information regarding Urban Funk classes please contact the team via email on headoffice@urban-funk.com or call 0845 838 2504. Or alternatively call Richard Callender directly on 07967382210

Submitted by:richard
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