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Primo International Offers an American Solution to UK's Obesity Epidemic
Added: (Wed Jan 30 2002)
London, United Kingdom -- January 30, 2002 -- Forgetting everything you know about
losing weight is the first step, according to Primo International, premiere diet consultants
from New York City. Opening this month in Notting Hill, Primo is the first health and
nutrition company in the UK focusing exclusively on the controlled carbohydrate principles
recently developed in the US. Challenging the Low Fat diet myth, Primo offers a diet that
forces the body to burn fat for energy, turning clients into FAT BURNING MACHINES.
Typical results are weight loss of 1 pound per day.
For the past 20 years, misinformation about healthy eating has resulted in a significant
decrease in fat consumption. Despite people eating less fat, obesity rates have trebled to
'shocking' levels, according to a recent MP committee report. Simultaneously, consuming
less fat has resulted in a massive increase in consumption of refined carbohydrates, leading
to the twin epidemics of obesity and diabetes. The controlled carbohydrate diet is now the
#1 Diet in America and is being to receive media attention internationally.
According to Marco Parente at Primo International, the typical Western diet is grossly
mismatched to a normal human metabolism. Humans are not able to cope with the vast
amounts of refined and processed foods that make up a significant portion of typical modern
diets. Nutrient-deficient foods such as sugar and flour were scarce 200 years ago. Today,
sugar alone contributes to over 1/3 of all calories adults puts into their bodies, resulting in
dramatic increases over the past century in the incidence of obesity, diabetes, heart disease,
and other degenerative diseases.
Marco C. Parente and Katherine C. Ng, co-founders of Primo International, have practiced
and researched controlled carbohydrate eating for over 2 years. Katherine holds a business
degree from the University of Massachusetts. Marco, a PhD candidate conducting research at
the University of Leicester, holds a Psychology degree from Boston University. The duo
began helping others lose weight in 2000, helping one American woman lose 100 pounds.
In addition to a complete Controlled Carbohydrate Weight Loss Plan, Primo offers
customised Concierge services including: meal preparation, dining out accompaniment,
pantry 'de-carbing', and food shopping. Initial consultations are free.