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Ovarian cancer awareness month

Added: (Thu Nov 09 2006)

Pressbox (Press Release) - Ovarian Cancer Awareness Month
Diary Date

When: Throughout March 2007
What: A national awareness campaign
Who: Leading national charity Ovarian cancer action

Key Messages:

Ø 12 women in the UK die of ovarian cancer, everyday

Ø It is the fourth most common cancer in women

Ø UK survival rates are amongst the lowest in the Western World and have changed little in the last twenty years

Until specific and accurate tests are developed and widely available
Ovarian cancer action will work to raise awareness of the signs, symptoms and risk factors for the disease amongst women and their health professionals, using evidence based research.

Key facts:

Ø Most women (75%) are not diagnosed until the cancer has already spread

Ø Research shows that almost all women diagnosed with early stage disease do experience symptoms, combating the myth that this is a ‘silent killer’

Ø Women with persistent, frequent, and sudden onset symptoms, often abdominal in nature, should ask their GP if they have considered ovarian cancer. This should be the case if treatment for other conditions is not effective.

Campaign theme for 2007
Say “Pants to ovarian cancer”:
Positive Action Now Towards Survival
Get motivated to increase awareness of this important symptoms campaign by holding a Pants Party or organising a Pants Walk. “Pants to ovarian cancer” is a simple but fun call to action – by decorating and wearing your pants.

Resources:
A visual ‘Pants to ovarian cancer’ brand identity will be available early December, and a branded ‘Pants’ campaign pack to include fundraising ideas, symptoms, letter and press release templates will be available from Ovarian cancer action, or downloadable from www.ovarian.org.uk from February 2007.

True life stories
Women affected by ovarian cancer, and relatives of those who have died will be available for interview to talk openly and honestly about their experiences

Expert comment
Leading Consultant Gynaecological Oncologists and researchers working to defeat this disease are available for interview, as are GP’s backing the campaign

Celebrity supporters:
include Gwyneth Strong, Nigel Havers, Vanessa Hehir, Jo Brand.

Other key activities during the month include an awareness survey, a GP communications tool, and a celebrity led event.
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Notes to Editors:
About Ovarian cancer action

Ovarian cancer action is wholly dedicated to improving survival rates and
creating a future free from the fear or ovarian cancer.

Ovarian cancer action is unique in its focus, working in a number of ways, both short and long term to deliver its aim.

funding research – advancing and supporting research into the prevention, detection, treatment and cure of ovarian cancer
raising awareness - Improving awareness amongst women and healthcare professionals of the symptoms of ovarian cancer, to enable earlier diagnosis and treatment
giving a voice – empowering women with ovarian cancer to express their concerns and priorities, and combating the view that this is a silent cancer.

For further information please contact:

Jill Davis, PR and Media Manager
0208 238 7615. 079849 14902
Jill@ovarian.org.uk

Further details about the campaign can be found at www.ovarian.org.uk.
Ovarian cancer action, Bush House, The Waterfront, Elstree Road, Herts WD3 3PS. Registered Charity 1109743

Submitted by:Jill Davis
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