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Help at hand for almost 5 million women affected by hairloss

Added: (Fri Dec 08 2000)

Pressbox (Press Release) - HELP AT HAND FOR ALMOST 5 MILLION UK WOMEN AFFECTED BY HAIR LOSS


A new formulation available over the counter now offers effective help for the one in three UK who are women affected by Chronic Telogen Effluvium (CTE), the most common form of hair loss in women. Florisene® is a new, clinically-tested nutritional supplement that has been formulated by leading trichologist Dr Hugh Rushton and is proven to work in approximately 90% of women with CTE. To help women decide whether they are likely to benefit from taking Florisene®, a new consumer booklet, Understanding Hair Loss in Women, is available free of charge via pharmacies and direct from the producers Lamberts Healthcare. Consumers will also be able to access a dedicated Florisene® website or call the Hair Helpline to discuss in confidence any concerns they may have about their hair.

CTE is a common problem which affects over 30% of menstruating women and accounts for 90% of all cases of female hair loss. This makes it a problem for some 4.8 million UK women. CTE is characterised by an increase in the number of hairs lost when shampooing, brushing or combing and generally affects the whole scalp. This makes it different from patchy hair loss (alopecia areata) or hair loss characterised by wider partings (genetic hair loss). Women affected by prolonged CTE often notice that they have less hair to clip or tie back and that there is an overall reduction in hair volume. This can be extremely distressing to those affected but scarcely noticeable to others.

In women of menstruating age, the main cause of CTE is relatively simple – low iron stores assessed by serum ferritin levels. Iron deficiency is widespread in women, primarily due to dietary insufficiency and also because of menstrual blood loss. Most women’s dietary intake of iron falls short of the minimum recommendation: MAFF statistics from 1994 revealed that 89% of women had a dietary intake of iron below the recommended RNI (Reference Nutrient Intake).
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This is compounded by the fact that increasing numbers of women are reducing consumption of meat (particularly red meat) or cutting it out of their diet completely. Red meat is the richest and most easily absorbable source of dietary iron.

Low serum ferritin levels will not usually be checked in a routine blood test since GPs are generally checking for anaemia by assessing the level of haemoglobin in the blood. This may be normal since the body tries to maintain haemoglobin levels at the expense of non-essential tissue. This is achieved via a number of mechanisms, one of which involves calling upon the iron reserves of non-essential tissue, such as hair follicles. Thus, it is perfectly possible to have low serum ferritin levels without being anaemic. When the serum ferritin level falls below a certain point (typically between 40-70µg/L), the normal hair growth cycle is disrupted and increased hair shedding results. Restoring iron stores above an individual’s ‘trigger point’ reduces the excess hair shedding and promotes an overall increase in hair volume over a period of months.

However the story is not quite so simple. In some women, supplementation with iron alone is not sufficient to raise serum ferritin levels. Research has shown that the amino acid l-lysine plays an essential role in the transportation and absorption of iron in the gut. The richest and virtually only absorbable dietary source of lysine is meat, further compounding matters for non meat-eaters Supplementing with a combination of l-lysine and iron has been shown to allow significantly more women to attain their target ferritin level more rapidly.

Florisene® is a specifically formulated supplement, which contains 24mg of iron (as ferrous glycine sulphate) and 500mg of l-lysine along with the iron synergist vitamin C and vitamin B12. The Florisene® formulation has been clinically tested and has been shown to correct hair loss in 90% of women with CTE.

Florisene® was developed by leading trichologist Dr Hugh Rushton, a fellow of the Institute of Trichologists, Royal Society of Medicine and member of the European Hair Research Society, Society of Cosmetic Scientists and New York Academy of Science.
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Dr Rushton says: “The effects of hair loss in women are vastly under-estimated. We appear to readily accept hair loss in men and regard it as perfectly normal, if not almost inevitable, but when women start to lose their hair, they often attract unwelcome attention. Women have visited me in real distress because they had been unable to find help from any other source. Their self-esteem and confidence levels are dramatically affected, as is their quality of life. I have successfully used the Florisene® formulation in several hundred women and in the vast majority, their hair loss has been effectively reversed.”

Caroline Palmer, a 33 year old patient of Dr Rushton, describes her experience of having CTE: “In your twenties your appearance is very important. The problems with my hair made me feel very depressed, partly because I had no idea how bad things would get. No help or information seemed to be available and the whole situation became extremely stressful. Florisene® has totally transformed the appearance of my hair and apart from my regular consultations with Dr Rushton, nowadays I never have to give my hair a second thought. I think it is important that women realise that something can be done and that help is now available.”

To help women decide whether they are likely to benefit from Florisene® , Lamberts Healthcare has produced a comprehensive 16 page booklet entitled Understanding Hair Loss in Women. This describes the different types of hair loss and contains a diagnostic chart to help women identify which type of hair loss they might have. This is available free of charge by writing to Understanding Hair Loss, Lamberts Healthcare Ltd, 1 Lamberts road, Tunbridge Wells, TN2 3EH or by calling the Florisene® Hair Helpline (01892 554347). Alternatively women can access the Florisene website www.florisene.com.

Florisene® is available from all good pharmacies and has a RRP of £14.95 for 90 tablets (a month’s supply). Initially, Florisene® should be taken at a dosage of one tablet three times a day for up to six months or until excessive hair shedding ceases. For maintenance purposes one to two tablets daily should be taken: women who have heavy periods or who eat little or no red meat will almost certainly require a maintenance dose of two tablets daily.
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If, after six months, no improvement has been seen, professional help should be sought or patients should telephone the Florisene® Hair Helpline on 01892 554347. Florisene® should be taken with water half to one hour before food or on an empty stomach and preferably not within an hour of ingesting milk, tea or coffee.


Notes to Editors
Lamberts Healthcare is a division of Peter Black Healthcare and is located at Century Place, Tunbridge Wells, TN2 3BE.

Further general photography is available on request.

Dr Rushton is available for interview.

Further ‘case histories’ are available for interview.


For further press information or to request a photograph, please contact:
Martine Packer or Kelly Blaney, Packer Forbes Communications Limited
53 Cavendish Road, London SW12 0BL
Tel: 020 8772 1551 Fax: 020 8772 1552
E-mail: healthmail@packerforbes.co.uk

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