Flexible processes and strategic marketing are key challenges for taking needle-free injectors to ma

Added: (Mon Feb 25 2002)

Pressbox (Press Release) - NEWS RELEASE
25 February 2002

Flexible processes and strategic marketing are key challenges for taking needle-free injectors to market says PA Consulting Group

At the 7th International Conference on Needle-Free Auto Injectors in London on 25 and 26 February, *Ian Bradley of PA Consulting Group - the leading management, systems and technology consulting firm - will outline the key challenges in product development and marketing of medical devices, and strategies to successfully overcome them.
For the benefit of industry people within R&D, marketing and strategic management disciplines, Ian will provide insight to speedy commercialisation of healthcare products. In particular he will outline new product introduction processes and new product marketing initiatives, proven to work for PA clients across the healthcare industry, which show how:

· Late stage product development is a highly situational, multi-functional activity

· People with generic project management skills following ‘cookie cutter’ product development processes will struggle to lead these programmes

· Those with learning from previous experience, skills in building multifunctional teams and flexible, adaptable processes stand the best chance of success

· Getting the strategic marketing basics right is critical for breakout new products: understanding the value proposition, getting the delivery channels right and targeting key customer groups.
7th International Conference – Needle-free and Auto injectors, 25 and *26 February 2002 , Le Meridian Hotel, Piccadilly, London www.management-forum.co.uk/meddevices.htm
Ian Bradley is Principal Consultant in PA’s Life Science and Technology practice at the Group’s Cambridge Technology Centre. He has led consulting assignments in the field of product strategy and new product introduction across the medical device, pharmaceutical and biotechnology sectors of industry.

-Ends-

For more information please contact:

Ian Bradley +44 (0)1763 267157 email: ian.bradley@paconsulting.com

Beverley Adams +44 (0)1763 285260 email: beverley.adams@paconsulting.com

PA Consulting Group, Cambridge Technology Centre, Melbourn, Herts. Tel 01763 267492
Email innovation@pa-consulting.com

Note to editors:
PA Consulting Group is a leading management, systems and technology consulting firm, with a unique combination of these capabilities. Established almost 60 years ago, and operating world-wide from over 40 offices in more than 20 countries, PA draws on the knowledge and experience of around 4,000 people, whose skills span the initial generation of ideas and insights all the way through to detailed implementation.
PA builds strategies for the creation and capture of shareholder and customer value, and helps clients accelerate business growth through innovation and the application of technology. PA works with clients to improve performance, mobilize human resources and deliver change effectively, including managing major projects, and designing and implementing enterprise-wide systems and full e-business solutions.
PA focuses on creating benefits for clients rather than merely proposing them, and this focus is supported by an outstanding implementation track record in every major industry and for governments around the world. PA also develops leading-edge technology both for its clients and within its own portfolio of venture companies in areas ranging from software to wireless technology to life sciences.
PA distinguishes itself from its competitors through the range and quality of its people, the depth of its industry insight, its development and use of technology, and also its independence and culture of respect, collaboration and flexibility in working with clients.
We are proud that our clients say ‘PA makes it happen’.