Eight out of ten women fear being 'caught' buying fertility products

Added: (Mon Jun 09 2008)

Pressbox (Press Release) - Eight out of ten women fear being ‘caught’ buying fertility products

A new online shop launches today to help thousands of couples experiencing fertility problems, but too embarrassed to buy products that could help them because of the fear of being seen.

A survey of 350 people found that couples that experience problems conceiving find buying test kits one of the biggest early hurdles and often delay this important step in understanding their fertility. Currently the 1 in 6 couples experiencing problems conceiving are told to actively try for a baby for 12 months before beginning any fertility investigation. Many couples wish to start tests sooner but fear being seen by family and friends purchasing a test kit in the high street. 3 Steps to Fertility launches a comprehensive fertility testing service to provide well-known fertility test kits for men and women. The products are ordered, delivered and used within the privacy and comfort of your own home.

Marina Nicholas, fertility advisor, author of the book 3 Steps to Fertility and associated website www.3stepstofertility.com developed the service after receiving feedback from couples. As Marina explains, ‘In the last few years there has been an increase in the number of fertility kits you can buy over the counter. However there is still an underlying problem. Fertility is a very private issue, particularly at this investigation stage, and people want to know how they can get hold of a test kit without bumping into someone they know. I have known women travel not only to the next town but 35 miles away to avoid being seen.‘

3 Steps to Fertility empowers couples to take charge of their own fertility in the comfort of their home. The service provides information on the causes of infertility, how to test for that problem and the associated fertility test. Couples are able to convert a once embarrassing and daunting experience into a personal step-by-step conception plan. Marina Nicholas said, ’Having tried to conceive a baby for seven years, I know how delicate the subject can be; I too did not want anyone to know! The only sanctuary I found was chatting anonymously in fertility related chat rooms. This is where the concept for this service was borne! I am excited about the service as it marries the desire for anonymity with trusted fertility products delivered straight to your door. No one needs to know!

3 Steps to Fertility provides information and test kits for ovulation, pregnancy, egg and sperm health, chlamydia and nutritional deficiencies (hair mineral analysis) using brands Clearblue, BabyStart, Fertell, Personal Screening, Pregnacare, Foresight and Higher Nature.

Marina Nicholas, author of 3 Steps to Fertility by Carroll and Brown (£12.99) and Fertility Advisor. Marina's interest in infertility began after being told herself that conception might prove difficult. After learning ways to maximise her fertility, she gave birth to Bruno. Her book '3 Steps to Fertility' is now available in 4 languages in 21 countries. In 2007 3 Steps to Fertility (www.3stepstofertility.com) expanded to include an online community where couples share success stories, learn about the latest treatments and develop personal fertility plans. June 2008 the fertility shop launches.

Contact Details:
Name: Marina Nicholas
Author ‘ 3 Steps to Fertility’ (Carroll and Brown £12.99)
Website: www.3stepstofertility.com
Address: Peover Hall Farmhouse, Peover Park, Knutsford, Cheshire WA16 9AW
Phone: 07976 433290