Boyner Clinic, the podiatry specialists, appoints Finesse PR as its public relations consultancy

Added: (Thu Sep 03 2009)

Pressbox (Press Release) - Press Release
New Delhi
September 03, 2009

Boyner Clinic, the podiatry specialists, appoints Finesse PR as its public relations consultancy

Consultancy to focus on strategy to create awareness of the diagnosis of foot problems and production of insoles in India

Boyner Clinic, leading specialist in diagnosis of foot problems and production of thermoformed planter in-soles, today announced the appointment of Finesse PR as its official agency on record for its communication requirements.

Boyner Clinic is a specialist podiatry clinic. It specialises in production of customized Insoles for biomechanical correction. The Orthotic insoles yield best results with no side effects. These are ergonomically designed and restore normal mechanics of walking.

"Pain due to diseases related to the foot can be relieved to a large extent by correct podiatry examination. Boyner Clinic's specialization is customized insoles which are prepared according to the need of individual patients. This technology has been well accepted in the western countries and we have already treated more then 20 lakh people with the help of insoles. Now the same technology is being brought to India so that the patients can avail of the same benefits", says Ms. Ranjana Walia, Marketing Director, Boyner Clinic.

"We have appointed Finesse PR to help us in our efforts to create awareness. Finesse PR will ensure that the communication going out will be streamlined and we will get the extra edge from the strong strategic support that Finesse PR offers", adds Ms. Walia.

Boyner Clinic has a team of highly specialized domain experts including podiatrists, technicians and experienced professionals. Boyner’s exclusive thermoforming concept, the ‘Proform Module’ gives patients safe and effective solutions for relief from pains. The foot, ankle, knee, hip and back benefit the most from this new technology. Boyner’s unique design and material composition gives the wearer the combination of support and cushioning. Diagnosis of patient's foot is taken with the help of machines imported from France.

"Boyner Clinic is a new concept in the country. Its team of expert podiatrists and technicians from around the world who have specialisation in making customised insoles will help revolutionize the podiatry arena in the country. We believe that a new company entering into the country into an evolving sector (podiatry) can gain lots from Finesse PR's core expertise of creating customised communication solutions. We will partner Boyner Clinic to create awareness about the sector and disseminate information on the expertise that it offers”, says Mr. Rakesh Kapoor, Head – Business Development & Delivery, Finesse PR.

Boyner Clinic provides eight different kinds of insoles with different type materials. The eight varieties of insoles are: Fragile feet, Fine city, Multi sport, Gliding sport, Sensitive city, City comfort, Endurance sport and Fast sport. "Boyner Clinic's offerings have the potential to touch everyone's lives and we at Finesse PR are privileged to partner them to help create awareness about relieving pain due to foot problems", adds Mr. Kapoor.

About Boyner Clinic

The Boyner Clinic specialises in diagnosis and production of thermoformed plantar in-soles. Boyner Clinic uses the exclusive thermoforming concept, the ‘Proform Module’. With the help of machines by which process of Diagnosis, Testing, Moulding and Grinding takes places are imported from France for best results.

The range of in-soles especially thermoformed for every patient’s foot, offer numerous advantages:

Very fine quality, so they can be used in city shoes for Men or Women;
Unequalled comfort through precision in moulding;
A totally secured plantar support in case of vascular or neurological problems(arthritis, diabetes, polyarthritis, rheumatism)
The manufacturing of the customized Insoles are diving in four categories:

v Clinical and Functional Examination: taking care of patient starts with a clinical and biomechanical examination. A good understanding of medical and functional problems is necessary for quality treatment.

v Moulding in compensated dynamic posture: Moulding of orthoses is done in the standing position. The posture of the foot is compensated while respecting the neutral articular alignment. The patient benefits from idealised functional quality.

v Progressive and comfortable functional compensation: the grinding method in one workshop allows precise control of the movement of the foot in the three phases of a step (taligrade, plantigrade, digitigrade)

v Reliability, installation and evolution: the machines that Boyner Clinic has chosen for use are the result of Podiatric research in Europe.

About Finesse PR

Set up in December 2000, Finesse PR is a full service boutique communications consultancy headquartered at New Delhi, India. Finesse PR has offices in Bangalore and Mumbai. Finesse PR advises clients on Public Relations, Investor Relations, Brand, Image & Reputation Management and Crisis communication.

Finesse PR focuses on providing strategic counsel on corporate and marketing communication. The core offerings from Finesse PR include media relations, BTL activities, content management, synergistic alliances, analyst relations and corporate affairs.

Finesse PR’s clients include the leading names in Education, Retail, FMCG, Research, Insurance, Auto, Information Technology, Politics, Fashion & Lifestyle and Non-government organisations.

For more information, please contact:
Sunil Kumar Singh / Nidhi Gupta / Swimie Chetia
Finesse PR
+91 11 43056200 (30 lines)
sunil@finessepr.com / nidhi@finessepr.com/ swimie@finessepr.com