Data entry time reduced using Captavia

Added: (Fri Apr 30 2004)

Pressbox (Press Release) - Business Link North Manchester (BLNM) use the design power and flexibility of the Initiative Software CRM system, Captavia™, to manage and capture the data for the BLNM Employers Training Pilot (ETP).

BLNM identified that using their existing data entry methods and data capture screens, the process would be time consuming and disjointed. To achieve the required results BLNM worked with Initiative Software to utilise Captavia by designing specific screens and business processes for their ETP project team. The objectives were to enhance the speed of data entry, provide reliable management information, enable multiple internal ETP projects, reduce user-training time and improve client retention.

On completion of the project, the results surpassed all expectations when compared to previous data capture systems. The overall data entry task was reduced by approximately 70%. Introducing simple to follow business process flows and custom-built screens dramatically improved the access and accuracy of customer data.

This significant gain in productivity places the CRM in its rightful place within the Business Link – a supporting tool that improves the quality of service the client receives, not a debilitating one, which compromises the time made available to clients for the sake of complex data entry and administrative requirements. This approach reflects the ethos upon which Captavia has been built.

On seeing the new ETP screens and processes the BLNM ETP Manager, Margaret Nutter, simply declared “ I think I have gone to heaven”.

“Moving to Captavia has had a real impact on the ETP team,” comments Janet Anderson, BLNM CMS Manager, “With six new members of staff joining the team they were introduced to Captavia™ and took to the system immediately, entering data quickly and accurately.”

Douglas McLoughlan, Initiative Software’s Operations Director is equally delighted, “Captavia is a perfect fit for the requirements of the Business Link but even we wouldn’t have predicted the scale of the impact. Aside from the product, this is down to the commitment of the Business Link team to improving the way in which they make the systems work for them.”

About Initiative Software
Initiative Software was founded in 1990 in Glasgow, UK, and focuses on the creation of high performance software products. It has grown to become the market leader in provision of CRM solutions for economic development activities in the UK. It launched a call centre desktop customisation and scripting solution, synTelate, in 1999, which quickly established the leading market position as well as the recipient of several industry awards. Initiative Software acquired the business and assets of Tele-Connect in early 2003, which further strengthened its leading presence in the European call centre market.

With its European headquarters in Glasgow, UK, and North American clients supplied by synTelate, Corp., a wholly owned subsidiary of Initiative Software, headquartered in Concord, New Hampshire.

For further information please visit: www.inisoft.co.uk or contact:

Michele Agnew
Initiative Software
Tel: 0141 552 8800
Fax: 0141 553 1893
Email: michelea@inisoft.com