British Airways’ work to make a positive impact on the poorest communities it reaches
Added: (Thu Sep 23 2004)
Pressbox (Press Release) -
Airlines are one of the few industries to have a truly global reach. BA has long been recognised as a champion of corporate social responsibility.
Turnover: £7.56 billion
Core Service:
BA operates a fleet of 291 aircraft to 157 destinations in 76 countries.
Employees:
BA employs 48,000 people, 80% of whom work in the UK.
Profile:
BA provides important business links to many of the key financial and business centres of the world. It sees aviation as playing an important role in the development of low income economies, promoting in-bound tourism, which offers a significant source of income and employment opportunities, as well as providing connections to the business centres of Europe. Beyond this however, being a good neighbour has always been an important philosophy for BA. It is within this context that poverty issues are addressed.
17 of BA’s destinations are classed as low income countries. Within these countries, BA’s approach is largely project based. It also has a partnership with UNICEF, the United Nations children’s fund. Now in its tenth year, ‘Change for Good’ raises money through collections of foreign currency from BA customers on-board flights. To date, Change for Good has raised over £17 million, funding UNICEF programmes in over 50 countries, often where BA does not operate.
Aside from ‘Change for Good’, BA runs programmes of its own, often in partnership with other organisations. BA in South Africa is an example of this multi-sector approach to address poverty issues.
To read the full article, follow this link:
http://www.article13.com/A13_ContentList.asp?strAction=GetPublication&PNID=1042
Ends
Article 13 are specialist advisors helping companies, governments and academic institutions meet the growing pressure for better performance, whether it be social, environmental, ethical or economic.
We are innovators. Through our practical work with organisations, our research and networks, we can identify the key issues and emerging trends for business responsibility.
www.article13.com distils the best of the information for you in our opinion forming articles, briefing papers and best practice case studies. Be sure to visit us regularly as we analyse a new trend and topic area every 6 weeks.
© Article 13