X-FACTOR JUDGES TO LIVE A BIORB LIFE
Added: (Fri Oct 23 2009)
Pressbox (Press Release) -
23 October 2009
X-FACTOR JUDGES TO LIVE A BIORB LIFE
The final 12 contestants on talent show The X-Factor have moved into a swanky London home for the duration of the live shows on ITV. And they were likely to be quite surprised when they found themselves sharing the lounge with Simon, Dannii, Cheryl and Louis.
However the contestants don’t have to worry about criticism from these four; it’s the fishy-namesakes of the famous judges who inhabit a corner of the X-Factor house.
A biOrb Life aquarium is gracing the contestants’ new home and the judge fish are also joined by two snails, named after presenters Holly Willoughby and Dermot O’Leary. The ‘judges’ are living in luxury, in a sleek black 60 litre biOrb LIFE aquarium to match the house’s stylish interior.
The fish judges are a Silver Shark for Simon Cowell, a Gold Veil Angelfish represents Cheryl, an exotic Red Gourami takes Dannii’s name and Louis’ fish is a Yellow Gourami.
Reef One’s Marketing Manager, Tom Crosswell was pleased to offer a LIFE aquarium as a stylish home for the fish judges and thinks the fish will be a valuable addition to the house: “The biOrb LIFE aquarium is a fantastic aid to relaxation; watching fish has been proven to reduce stress so perhaps they will help the contestants unwind after the anxiety of performing live in front of millions!”
The fish are being carefully looked after by the Xfactor staff and the Reef One team for the duration of the show.
The biOrb Life aquariums are available in three striking colours - chilli red, ice white and piano black and in three versatile sizes. The smallest (30 litre square) aquarium is ideal for the bedroom or kitchen and the 60 litre portrait aquarium, in true X-Factor style, makes a big splash in the lounge.
The biOrb Life is handmade and even mimics a natural, daylight cycle; with a sunrise, sunset and soothing blue moonlight. This sophisticated lighting system provides a healthier environment for the fish and fascinating night-time viewing for the owner.
The biOrb Life Collection is now available at selected Pets at Home stores and high quality independent aquatic outlets.
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For more information contact Lucy Clegg at Tribe on 01603 417722 or email lucy@tribepr.com
To contact Reef One call 01603 899 832 or email tom.c@reef-one.com
Notes to editors
biOrb Life aquariums retail at £209 (30l), £239 (45l) and £269 (60l).
The majority of major UK distributors carry the Reef One range of products. Retailers may contact us directly for assistance on finding distributors in their region or visit www.reef-one.com for a full list of stockists.