The London Fashion Bus Launches!
Added: (Tue Sep 30 2003)
Pressbox (Press Release) -
The London Fashion Bus is the highly original and ingenious idea from entrepreneur Barry Laden, one half of the brother and sister team who set up the highly acclaimed Laden Showroom in Brick Lane. This brand new shopping experience is being launched this summer and will be touring throughout the UK.
In its 4-year history, The Laden Showroom has excelled at providing a retail platform for a community of over 40 small designers. Described by Time Out magazine as a ďfont of experimental design, trading in the unexpected,Ē the Showroom has attracted a strong fan-base including celebrities and stylists alike. Visitors to the showroom have included John Galliano, Romeo Gigli, Sophie Ellis-Bextor, Noel Gallagher, Jacquetta Wheeler and Victoria Beckham to name a few.
With the success of the Showroom highlighted throughout the national press came a deluge of letters, e-mails and calls from potential customers from all over the country desperately wanting to buy the affordable unique designs. It was this that gave Barry the inspired idea of a creating a constantly touring boutique and The London Fashion Bus was born.
Designed by the team who outfitted the bus for Spice World, The London Fashion Bus has been beautifully crafted with a white and silver interior and the subtle exterior design, reminiscent of a union jack in grey and purple. To ensure The London Fashion Bus is the ultimate alternative shopping experience itís been designed for the comfort of the customer, with roomy mirrored changing rooms and a seating area downstairs. Upstairs youíll find a haven of selected designer clothing from customised skirts, cool street wear, cutting edge t-shirts and menís shirts to beautifully embroidered, beaded dresses and tops, and even a selection of cute and trendy baby clothes!
The London Fashion Bus has been created and styled to reflect the fresh attitude The Laden Showroom has already established. Travelling the country and taking its original stock to places where there are no such outlets the London Fashion Bus is sure to create a buzz in every area it visits.
For more information or event bookings contact pr and marketing manager Karen Chisholm on 0207 247 0660 or Karenchisholm@publicist.com
Please check out our constantly updated web site at www.LondonFashionBus.com for forthcoming dates