SEE BOY BAND FIVE ‘ROCK THE PARTY’ ONE LAST TIME…
Added: (Fri Nov 09 2001)
Pressbox (Press Release) -
Swedish animation studio Filmtecknarna F. Animation in collaboration with Nexus Productions Limited, has just delivered boy-band FIVE’s video finale, to be premiered on Saturday November 10th. This animated masterpiece accompanies their farewell single ‘Rock the Party’ re-creating Ritchie, J, Abs, Sean and Scott, as they have never been seen before.
Filmtecknarna’s director, Jonas Odell recreated Five by developing each individual’s characteristics and mannerisms, making them easily recognisable in their new form. Odell has created a retro style cartoon using vibrant colours and slick editing, picking up on the prominent sampling of Frankie Valli’s title track from the 70’s classic ‘Grease’ within the Five track. The characters in ‘Rock the Party’ are 2D set against a 3D background although the fluid camera work gives the whole piece a 3D look.
“We’ve created a world that is graphically stylised and works in 3D. There is a real comedy element with an energetic feeling, which works well with the up-tempo track. We developed the characters by bringing out the aspects of the band members that the public would recognise.” Jonas Odell, Director, Filmtecknarna
BMG originally contacted Nexus Productions
because they had been impressed by the outstanding work that Jonas Odell had completed on previous projects and wanted a similar style and theme to feature throughout the FIVE video.