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Redefining The Rules: Rogue Agency Announces Client-centric Philosophy Toward Artist Management
Added: (Fri Mar 11 2005)
In the not so distant past, the word “rogue” has referred to dastardly individuals out to swindle and deceive. This is not the case with Rogue Agency, an artist management firm dedicated to the arts and entertainment industries. With an A+ list of genre-defiant DJs, producers, and live performance acts, Rogue strives to bridge the gap between underground and mainstream pop culture. Wielding a mission statement founded on quality, diversity, and industry breadth, Rogue Agency offers a trifecta of services ranging from artist management to event planning and music licensing opportunities. This unique blend directly exposes Rogue’s artists to a cross-cultural consumer base consisting of Generation X/Y and industry professionals. Having clientele that includes jazzy Deep House veterans The Rurals, Drum n Bass maestro Structure, and Portuguese Deep House/Chillout producer Bioground, Rogue Agency maintains a client-focused mindset that nurtures fresh creativity with ethics, professionalism, and local as well as global vision.
For its clients, Rogue seeks image expansion that goes beyond traditional music promotion and grassroots initiatives. This is evident through the agency’s forthcoming participation in the Kitten Magazine Launch Party during LA Fashion Week. Being held in association with the culturally ubiquitous Gen Art organization at Hollywood hotspot Cinespace, the party will celebrate Kitten’s first print issue and have some of its live music provided by Rogue Agency’s DJ Agape on March 14, 2005. Kitten’s trendsetting crowd will be fun exposure for Rogue’s rising artist and a wonderful complement. “Rogue has a roster of great artists,” comments Mike Vensel, Editor-in-Chief of Kitten Magazine. He continues, “ and we are pleased to have the opportunity to work with such a great team.”
Rogue’s team consists of both established and emerging music producers, many of which have self-owned labels. These innovative artists cover the spectrum of dance music genres from Deep House to Drum n Bass, Hip Hop, Disco, Downtempo, Acid Techno, Acid Jazz, 2-step Garage, and Worldbeat. Highly respected in their fields, these independent artists have the freedom to abandon genre canons and create innovative sounds that get wide recognition from peers, fans, and publications.
Recently, Deep House/Chillout hybrid Luis Novo, a.k.a. Bioground, has received a nomination for Best National Producer in the Portuguese 2005 Dance Music Awards due to his skilled sounds that range from loungey to deeply soulful vocals and groovy beats. The awards are sponsored by top-rated Portuguese club culture publication Dance Music Magazine and will be announced later this spring.
Rogue Agency’s main goal is to grow and flourish with its unique artists through ingenious promotion that, as asserted by Music Monthly columnist Mary Ishimoto Morris, “signals exciting hope that [the agency] will contribute to the rock n rolling in of a vibrant new age for the electronic dance and world music cultures.” Determined to avoid situations that leave clients lost and neglected amongst enormous artist rosters, Rogue has implemented a surprisingly holistic approach to cultivating their talents’ careers. With personalized strategies that aid clients from the ground up, expand their industry opportunities, and expose them to a loyal fanbase while placing their image before potential, future consumers, Rogue Agency is poised to set new rules for artist development and redefine the entertainment sector’s connotation of “agent.”
To find out more about The Rogue Agency and their artist roster, visit them online at www.rogueagency.us Please direct press inquiries to Joy Donnell at joy@hypaethral or call 323-960-5670.