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Off-site or off-page optimization, SEO not done in your own site.
Added: (Wed Sep 03 2008)
Many SEO experts say that while onsite optimization is good and will benefit your site, offsite optimization has much more power to change your position in SERPS.
Here are some off-site tips to improve your website.
External Links: External links might be the most powerful SEO factor; search engines including Google have this rule: If there are many good sites linking to yours then you must have a good content. That is why they will give you a higher rank. Avoid link farms and always remember: the more outbound links the web page has, the less value each link have for search engines.
PageRank: The quality of the pages linking to you have more power than quantity. Google for example gives some "weight" for every page in its index called PageRank, your PageRank is changing all the time when Google bots visit your site (assuming you have made some changes) or when they discover new sites linking to yours. They export this data for the Google tool bar about four times a year. The rule is the more PageRank the web page that is linking to you has, the more value this link has. You will need Google tool bar to know the PageRank of the pages linking to you.
Anchor Text: The anchor text of the external links to your pages has the greatest effect for your position in SERPS when people are searching for those search terms. If more people are linking to your site using variations of your keywords in the anchor text, this will give you a powerful push for those search terms.
Content: The content of the pages linking to you is very important for your SEO, the more related content they have to your keywords, the more power those links have.
Outbound Links: The sites you are linking to have a big effect on your site. Always make sure you are linking to good sites. Linking to bad sites will make search engine penalize you and may even ban your site completely!
PR Online.
Jason Lee
086 664 7711
www.pronline.co.za
pr@pronline.co.za
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http://pressreleaseonline.blogspot.com