New Media Maze launch marketing viral for American Pie: Bandcamp

Added: (Fri Nov 04 2005)

Pressbox (Press Release) - New Media Maze launch and seed naughty viral marketing campaigns for the DVD release of Universal Pictures International American Pie Presents Band Camp

London – (4) November 2005

---Begins---

Calling all red-blooded men!

Ever wanted to make your own ’adult’ movie? Well, here’s your chance to do just that with the launch of two risqué viral marketing campaigns from viral experts http://www.newmediamaze.com. Users of the first viral get the chance to experience being a filmmaker and directing their very own ‘adult’ movie and then send it by email, with their name in the credits, to their mates.

New Media Maze are launching the naughty viral marketing campaign for Universal Pictures International for the highly anticipated release of American Pie Presents Band Camp on DVD.

The site, Bandies Gone Wild: http://www.bandiesgonewild.com invites lads to fulfill their ultimate fantasy and direct their own “soft” naughty American Pie movie, choosing from a variety of saucy scenes, sexy audio clips and steamy special effects. Users drag and drop the various flash elements onto a time line, and then personalize the movie before spreading it virally by email. The campaign ties in with one of the core storylines from the film, where show-stealer Stiflers’ younger brother is sentenced to attend Band Camp and creates his own version of Bandies Gone Wild.

The second viral application is called ‘Cheerleader Charmer’: http://www.cheerleadercharmer.com and encourages the user to get their musical juices flowing by literally ‘charming the pants off’ a sexy cheerleader using the medium of music. The more accurately the musical score is followed, the more clothing the cheerleader removes... simple, but believes New Media Maze director Dave Smith, effective.

He adds "We love working with the American Pie DVD franchise.. the risque humour in the movie has allowed us to create something that is cutting edge.. and edgy in it's own right. It's every red-blooded lads' dream to direct their own naughty movie, and this Band Camp viral marketing campaign allows them to do just that!

Given the nature of the content, and the fact that users can send their movie to their friends, we're expecting this viral application to really take-off when we launch it for Universal Pictures International in the coming days. I think it goes without saying that the whole team here thoroughly enjoyed working on this campaign!"

Christophe Deguine – Marketing Manager at Universal Pictures International said: “Online is now a key platform to engage with our core audience for the 4th instalment in this best selling franchise. This is exactly the kind of risqué, salacious and fun viral content that taps into the heart of the American Pie movies and should help massively to drive awareness and retail uptake”.

---Ends---


About New Media Maze: http://www.newmediamaze.com

New Media Maze is a full-service interactive marketing consultancy based in London, UK. Founded in 2000, the company services a broad range of blue chip clients, including some of the leading global entertainment companies such as Universal Pictures Video, DreamWorks, Momentum Pictures, Ubisoft, 2 Entertain EA and Sega.

One of the few truly independent full-service digital agencies, New Media Maze provides insight into a broad range of consumer groups, strategy and implementation services for well-known B2C brands. It prides itself on its award-winning creativity, high service levels, attention to detail and dedication to providing its clients with accurate reporting of campaign results.

The agency acts as a one-stop-shop for clients, allowing them to draw on modular or fully integrated online marketing services including: PR, advertising, viral marketing, email and mobile marketing, search engine optimisation and marketing, content deals, and affiliate marketing.

Award-winning creative services include: Advertising creative, web design, viral production, online video editing and HTML emails.

Recent campaigns include the development and seeding of a viral application for Dreamworks’ Ring 2 DVD in which site visitors received a spooky telephone message whilst watching a clip from the movie.

The agency employs 31 full time staff and are based in Hoxton Square.

---Contact---

For more information about this and other New Media Maze news, contact:

Nicola Marshall
E: nicola@newmediamaze.com
DDI: +44 20 70973634

New Media Maze, Unit 5, 2 – 4 Hoxton Square, London, UK N1 6NU

New Media Maze Web Site: http://www.newmediamaze.com