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HIT Concludes Milestone Licensing Deal with Super RTL Germany

Added: (Fri Feb 03 2006)

Pressbox (Press Release) - HIT Concludes Milestone Licensing Deal
with Super RTL Germany

HIT Entertainment Ltd (HIT), the leading pre-school studio, confirmed today that it had concluded a milestone licensing deal with top German TV station SUPER RTL to manage the licensing and merchandising for 'Thomas and Friends', 'Bob the Builder' and 'Fireman Sam' in German speaking markets.

The agreement, announced by Peter Byrne, EVP International for HIT and Till Walz for Super RTL, will run for a period of six years, further consolidates a long term relationship between the two Companies.

Fireman Sam will be new to the German consumer products market and Super RTL is looking to emulate his success across the rest of Europe where he is a household name. The company will be releasing new lines throughout 2006 on both brands which will include CD-Roms, apparel, DVD and audio books.

Hit’s Byrne said of the deal: “The Super RTL team has done a phenomenal job of re launching Bob the Builder in the German Markets in both on-air terms, and supported by a first class licensing programme that continues to build momentum. We look forward to growing our other brands ‘Thomas’ and ‘Sam’ with them over the coming years."

Super RTL Director, Marketing & Sales, Jin Choi added: "Super RTL and HIT have worked together to build Bob the Builder in our market. The result is that for the last five years Bob has been the #1 preschool merchandising property in Germany. With Thomas & Friends and Fireman Sam we have acquired two very strong properties which we are very confident will join Bob to become nation wide best sellers."

The company have also renewed and extended their TV license for 'Bob the Builder', one of the most successful pre-school properties in Germany. Along with this they have licensed 'Thomas & Friends' and 'Fireman Sam'.

Further news announced as part of HIT’S aggressive expansion into mainland Europe is the promotion of Gavin Metcalfe, Head of Video UK & Ireland, to Director of Home Entertainment, EMEA, and Senior Live Events Manager Mat Way is promoted to Head of Live Entertainment, overseeing all the company’s live events business. Both are effective immediately.

Note To Editors

About HIT Entertainment

Established in 1989, HIT Entertainment (www.hitentertainment.com) is one of the world’s leading preschool children’s entertainment producers and rights owners. With operations in the US, UK, Canada, and Japan, the company’s activities span television production and distribution, home entertainment, consumer products, publishing and live events. HIT’s portfolio of internationally renowned children’s brands, such as Bob the Builder™, Barney™, Thomas & Friends™, Pingu™, Rubbadubbers™ and Angelina Ballerina™ are enjoyed by children in over 180 countries. In the US, UK and Canada, HIT Entertainment also acts as a representative for the popular preschool property, The Wiggles®. Additionally, HIT owns the Guinness World Records™ publishing and television property. In spring 2004, HIT entered into an agreement with The Jim Henson Company to act as worldwide representative for its library of classic family brands, including Fraggle Rock™, Emmet Otter™, Jugband Christmas and Jim Henson's Mother Goose Stories, and also to partner in the production of new programming. HIT is committed to providing enduring entertainment that supports the values of devoted caregivers and empowers young children with a positive approach to life.

About Super RTL
Super RTL, a market leader of Germany’s children television, was founded in April 1995. Its current market share of 30.2% amongst children from 3 to 13 is the best in the channel's history and its web sites, www.TOGGO.de and www.TOGGOLINO.de, receive 150m page impressions a month. The company is owned 50/50 between the RTL Group and the Walt Disney Company and currently reaches nearly 95% of the approximate 35m TV households in Germany.

Submitted by:malcolm packer
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