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Cadbury Eclairs woos Bollywood

Added: (Thu Sep 04 2008)

Mumbai, 04 Aug 2008_: Cadbury, the pioneers of internet webisodes in India have outdone themselves yet again. On the heels of the entertaining Miss. Palampur and Kho News comes a fresh installment of web entertainment. Only this time around, it’s for their much loved Éclairs brands.


In an attempt to bring something fresh to their audiences, Cadbury Éclairs has rehashed an old bollywood idea in a hilarious, fresh new way. The webisodes takes all the melodrama and humour of bollywood, shakes it up, adds a clever twist and serves it piping hot.


Using a fresh new animation style developed by the iconic 2nz animation company, the striking piece of creative has everything from heroes, damsels in distress, villains, sidekicks, guns and explosions to the ever popular flared bell-bottoms.


About Cadbury:

Cadbury currently is the world’s biggest confectionery company with leading brands across the globe. We create chocolate, gum and candy brands people love - brands like Cadbury, Trident and Halls .

Our heritage & www.judwamania.com dates back to 1824 when John Cadbury opened a shop in Birmingham selling cocoa and chocolate. Since then we have expanded our business throughout the world by a programme of organic and acquisition led growth. On 7 May 2008, the separation of our confectionery and America's beverages businesses was completed creating Cadbury PLC with a vision to be the world's BIGGEST and BEST confectionery company.

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