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Think Happy Organic Surge - products carefully tested to provide the best care for your body

Added: (Tue Sep 20 2005)

PRESS RELEASE
20.09.05
LOUISE REDKNAPP LAUNCHES
ORGANIC BEAUTY RANGE

Singer, model, and footballer’s wife Louise Redknapp– has become the face of new organic beauty range thinkhappy, which is officially launched in Boots stores this month.
Louise is set to turn thinkhappy into a global brand. The organic beauty range is forecast to generate global sales of $7m in its first year.
"thinkhappy represents ideals I can really identify with,” says Redknapp.
“The products are made with only natural, organic ingredients, plant extracts and oils from sustainable sources in Africa and Europe.
“A good percentage of the sales will be going to a charity supporting orphans in Africa. As a mother this is something very close to my heart.
“This unique combination makes me delighted to be associated with the thinkhappy brand."
Becoming the face of this new organic range represents Redknapp’s first venture in the beauty industry. Louise launched the range at a star studded celebrity event in London earlier this year featuring a touching performance from the Watoto Children's Choir from Kampala, Uganda.
The thinkhappy organic shampoos, conditioners, bath milk, face and hand treatments, shower and hair gels have been created with organic ingredients. The first thinkhappy range, Organic Surge, is now available in larger Boots stores and via Boots.com.
The second thinkhappy range, Out of Africa, will be in all of the major stores and chains by December. Both ranges will support Kenyan and Ugandan orphans in the form of educational sponsorships.
www.thinkhappy.com will launch online ordering in 2006 as well as a mobile ordering platform.
ENDS
Notes to editors
1. thinkhappy (details and product range at www.thinkhappy.com) is from Kiarie Ltd.
2. Kiarie - www.kiarie.co.uk – is the biggest global e-tailer of candles and home fragrance.
For further information: Call Jonathan Kirkby on 0207 240 7686 or email jonathan@edenlifestyle.com

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