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The perfect present for bikers, runners and outdoor enthusiasts: Arm warmers make the eyes of an ath

Added: (Thu Nov 25 2010)

Pressbox (Press Release) - The holidays are coming and you don’t have any gift ideas for your loved ones? What about the Sugoi´s popular graphic arm warmers in your wish list: they are stylish and at the same time very functional - some really cool (...and also "warm") presents for outdoor sportspeople.

Arm warmers are a versatile solution for changeable conditions. Designed to keep wrists and lower arms warm, they provide insulation but are also breathable to help regulate body temperature whilst running or cycling. When it is too cold for a tanktop and a jacket is just too warm, the arm warmers work great with a running T or cycling jersey. If the temperatures warm up, you can remove them in two seconds without missing a step, and pack them away – they would easily fit in a pocket. Whether for cycling, running or any outdoor activities, arm warmers make your training more comfortable and colourful.

Sugoi arm warmers offer an array of benefits: the signature arm grip ensures comfort and security. The inner side of the fabric is brushed to allow for excellent moisture absorption to wick any transpiration away from the body. The captivating graphics are sublimated with water-based ink, which has both environmental and design-based benefits. The arm warmers are available from size XS through XL at retail price of 20,00 - 30,00 GBP (29,90 - 34,90 EUR).

The Canadian premier performance apparel brand Sugoi (www.sugoi.com) proves once more that functional apparel can be stylish too. From colourful Japanese manga inspired graphics to jail house stripes, a black and white version of the Tatu Arm Warmer, the lovely hearts or the tough mini skulls design, these accessories promise to create plenty of attention and will motivate everybody to work off the Christmas cookies or holiday feast.


SUGOI contact for consumers:
Mail: euroinfo@SUGOI.com
Toll free phone: 00800.4321.3350
Web: http://SUGOI.com


Media Contact Europe
inMotion mar.com
T: +49-7141-2421362, +49-7141-913131/32
Email: stephanie.mueller@inmotionmar.com; info@inmotionmar.com
For more product or corporate information, please contact us or visit SUGOI.com
We are happy to send high-resolution photographs and test samples at your request.
In advance, thank you for 2 copies of the printed issue or hyperlink information when used on your website.


About SUGOI:
Sugoi is a premium brand within the Apparel Footwear Group division of Dorel Industries (TSX: DII.B, DII.A). It is a leading manufacturer and distributor of world class cycling, run and triathlon apparel and outdoor gear. Since 1987, Sugoi has been focused on inspiring confidence through its highly technical athletic products, made using the finest materials available. Sugoi employs over 250 team members at its location in Burnaby, British Columbia. For more information on SUGOI please visit www.sugoi.com or toll free phone: 00800.4321.3350.


About Dorel Industries:
Dorel Industries Inc. (TSX: DII.B, DII.A) is a world class juvenile products and bicycle company. Established in 1962, Dorel creates style and excitement in equal measure to safety, quality and value. The Company’s lifestyle leadership position is pronounced in both its Juvenile and Bicycle categories with an array of trend-setting products. Dorel’s powerfully branded products include Safety 1st, Quinny, Cosco, Maxi-Cosi and Bébé Confort in Juvenile, as well as Cannondale, Schwinn, GT, Mongoose, Iron Horse and SUGOI in Recreational/Leisure. Dorel’s Home Furnishings segment markets a wide assortment of furniture products, both domestically produced and imported. Dorel is a US$2 billion company with 4,500 employees, facilities in nineteen countries, and sales worldwide.

For more information on Dorel, visit www.dorel.com.

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