The most popular bra in the world celebrates its 40th birthday this autumn.
Added: (Sat Sep 22 2007)
Pressbox (Press Release) -
Doreen must be the most faithful friend in the world. For 40 years she has comforted and given confidence to millions of women. Not only does she reassure and hold them close every day, she cares for them when they’re feeling tender, embraces them when they need a boost and supports them when the going gets strenuous.
Developed by Triumph in 1966, the Doreen bra went on sale in Western Europe the following year. Since then the range has evolved into a series of styles but designs have always remained faithful to the original, classic bra shape. Now, Doreen is sold in over 30 countries and over the years, an amazing 6 million square metres of lace have been used in making the original design (which is still going strong!) alone.
Doreen bras offer perfect fit, comfort and shape, all without underwiring. Seventy four different sizes are available!
To celebrate this lingerie milestone, the newest design, Doreen Luxury, will be available in a limited edition ruby colour this autumn. Offering the usual great shape, in this on trend colour, and with an elegant sheen, it’s the perfect match for fashion’s new mood of ladylike sophistication.
As a tribute to the eternal appeal of Doreen, Debenhams hosted live birthday tea parties in the windows of selected top stores as a finale to London Fashion Week. The glamorous Lady Greys dance troupe perfomed a dazzling tea ceremony.