Added: (Tue Jan 22 2008)

Pressbox (Press Release) - 2008 Product of the Year Award Winners Announced

The nation has spoken and the results are in! The latest products to be awarded the coveted title of Product of the Year have been announced, following the UK’s largest consumer survey and 12,000 UK people can’t be wrong!

Winning products were awarded from a range of categories including Beauty, Drinks, Snacks, Household Cleaning, Men’s Grooming, Make-Up and the newly introduced Alcohol category. The latest products deemed ‘must haves’ by UK shoppers, who felt that each item was in some way groundbreaking include the sought after No7 Protect and Perfect, Baileys Flavours, Galaxy Mistletoe Kisses, Dove Summer Glow Daily Facial Moisturiser and Colgate Total Professional Weekly Clean.

Winners of the Product of the Year awards, the largest and most representative consumer vote on product innovation in the UK, will now be able to feature the distinctive red logo on pack – helping shoppers identify the best products on the supermarket shelves to save both time and money. Research has also shown that consumers spend an average of seven seconds at the supermarket shelf and the endorsement of 12,000 people is a key differentiator to a purchasing decision.

After just four years in the UK, more that 40% of shoppers recognise and trust the Product of the Year logo, with 49% stating they are likely or more likely to purchase products sporting the mark. * The power of the Product of the Year mark has been capitalised by winning brands, featuring the logo in advertising and instore marketing campaigns.

CEO of Product of the Year Management, Mike Nolan, says, “Each year thousands of UK household’s vote in the survey and this year was no exception, seeing a whopping 12,000 people take part. Product of the Year works because winners are voted for by the people, for the people. UK shoppers therefore can remain safe in the knowledge that this year’s innovative winners have once more been given a seal of approval by people just like them.”

The awards, which were presented by Channel 4 comedian Dominic Holland, were held at the Royal Opera House and attended by some of the biggest manufacturers in the business including Procter and Gamble, Unilever, Premier Foods and Biersdorf. Newly appointed sponsors SilverJet, the luxury airline, and Blue Marlin, the brand design consultants were at the awards offering their own insights into innovation.

Attendees at the event also agree that the rise in recognition of the Product of the Year logo is beneficial to consumers, Tom Moody, of Procter and Gamble said; “Increased recognition of the Product of the Year logo show that consumers genuinely see this as a guide on what to buy”. Adrian Wells, of Procter and Gamble continued; “Confused consumers arrive at shelves and see the logo, helping them to make a decision on what to buy - there is no doubt about it”.

TNS once again carried out the research, offering an industry sector understanding and collating the survey from over 12,000 people in the UK.

2008 will see the Product of the Year awards contested in 28 countries on 6 continents. While the UK ceremony has become a regular fixture in the FMCG calendar, awards will also be taking place in 15 new countries including the USA, India, Japan, Brazil, South Africa, New Zealand and Australia.

So don’t waste time and money this year - let 12,000 like-minded shoppers help you decide what to drop in your trolley, just look for the red logo.
Find out more at www.productoftheyear.co.uk

*TNS survey findings @ May 2007

For more information about Product of the Year please contact:
Hannah Kenward/ Janine Smith/ Emma Park
Good Relations
T: 0207 861 3145 / 020 7861 3216/ 0207 861 3288
E: hkenward@goodrelations.co.uk / jsmith@goodrelations.co.uk
/ epark@goodrelations.co.uk

Notes to Editors:
Product of the Year is the UK’s largest independent survey into product innovation with over 12,000 consumers voting in a survey conducted by TNS.

The initiative has been running in the UK since 2005 and plans are currently underway to follow the success the scheme has seen around the globe, launching the awards in 15 new countries, including the USA, India, Japan, Brazil, South Africa, New Zealand and Australia. Winning manufacturers include Procter and Gamble, Reckitt Benckiser, Panasonic, PepsiCo and Del Monte, all previous winners.

2008 Product of the Year winners across thirty five categories are as follows:
• Healthy Drinks – Flora proactive Pomegranate & raspberry Yogurt
The first ever cholesterol lowering mini drink in Pomegranate & Raspberry flavour from Flora pro.activ. Pomegranate, besides its strong super food credentials, is reputed to have heart health benefits so is an excellent fit with Flora pro.activ. Flora pro.activ mini drinks contain plant sterols, which are proven to lower cholesterol by 10-15% when moving to a healthy diet and lifestyle. No food is more effective at cholesterol lowering than Flora pro.activ, and now even tastier! £2.39

• Home Cooking – McCain Rustic Oven Chips
McCain Rustic Oven Chips are the first chip to score ‘green’ on all four counts of the Food Standards Agency traffic light scoring scheme. Just 3% fat, they’re the first and only frozen oven chip with the skin left on to maintain even more vitamin and mineral goodness. Made from just two natural ingredients – potatoes and sunflower oil – and with no cholesterol, they have a fuller flavour with the natural goodness of the potato maintained. £1.69

• Cereals – Oatibix
New Oatily different Weetabix Oatibix provides a delicious and healthy start to the day. Packed with the goodness of natural wholegrain oats, which can help towards a healthy heart as part of a healthy diet and lifestyle. Oatibix contains soluble oat fibre which can help reduce cholesterol. Oatibix is a tasty, natural and convenient way to get the goodness of oats to keep you going until lunch. £2.28

• Healthy Eating – Mr. Kipling Delightful
Mr.Kipling Delightful is a range of exceedingly good cakes lovingly baked so that they are lower in fat and calories and contain no artificial colours or flavours. Delightful range comprises of Apple, Lemon and Chocolate Slices, Cherry Bakewells and Blueberry Cake Bars. Each cake contains all the taste and texture that you expect from Mr.Kipling – only lighter! £1.15

• Luxury Chocolate – Galaxy Mistletoe Kisses
GALAXY® MISTLETOE KISSES ™ is a brand new, winter limited edition chocolate offering from GALAXY®…Three GALAXY® chocolate pieces with an indulgent mousse and caramel centre. GALAXY® MISTLETOE KISSES ™ offer a moment of smooth, delicious indulgence during the busy run-up to Christmas. GALAXY® MISTLETOE KISSES ™ come in a single pack format and are available from September to the end of December in retailers nationally. £0.55

• Softchew Confectionary – Rowntree’s Juicy Jellies
Rowntree’s Juicy Jellies are a mouth-watering fruit confectionery treat containing market-leading 25% real fruit juice for a delicious, authentic fruity flavour. These soft, chewy, jelly sweets are irresistibly more-ish and contain a mix of four flavours in every pack: lime, orange, strawberry and blackcurrant. And with absolutely no artificial colours or flavours, Rowntree’s Juicy Jellies offer a more permissible sweet treat. £1.19

• Chocolate Confectionery – KitKat Fine Dark
KitKat® Fine Dark uses the finest cocoa beans from the Ivory Coast and Papua New Guinea to coat each crispy wafer & praline finger in an intensely rich bittersweet dark chocolate with 52% cocoa solids. £0.40

• Hair Colouring – L’Oreal Excellence Crème
Excellence Creme from L'Oreal is a hair colour that gives you natural-looking colour, covers 100% of greys and protects your hair at each step of the application. To improve your colour result, Excellence has a new comb-applicator. The colour is easier to apply giving you an even result from root to tip. The after-colour conditioner is now even bigger so your hair has the care it needs for longer. Sensational colour and care for your hair, now made easier. £9.97

• Hair Treatment – Pantene Pro-V Restoratives Time Renewal Night Renewal Nourishing Mist
Hair lacking shine and sparkle? Try new Ice Shine Ultimate Hold Hairspray- one of Pantene's official hairsprays of Milan Fashion Week, and recommended by Anna Friel. Its combination of professional micro fine spray system and improved formulation creates a fine, evenly spread mist without any dulling residue to leave you with beautifully styled hair that let's your personality shine through. £2.99

• Hair Styling – Pantene Pro-V Ice Shine Hairspray
Want to rewind time? New from Pantene Pro-V, the Restoratives Time Renewal Shampoo & Conditioner are designed to help fight signs of up to two years damage by restoring smoothness and shine in just one wash. The Time Renewal Collection is the first to use Pantene's next generation technology to remove dulling deposits and infuse hair with hydrating agents that target areas of damage to leave hair feeling soft with a lustrous shine. £2.99

• Shampoo and Conditioner – Head & Shoulders Intensive Shampoo
Sometimes your hair & scalp needs that little bit more. That’s why head & shoulders developed a new Intensive product specially designed to work on the cause of dandruff from the 1st wash. The special selenium-sulphide active-ingredient is clinically-proven to help remove the cause of persistent flakes. Plus the soothing formula is pH-balanced for relief & calming of irritation & discomfort. Nourish your scalp & hair with new head & shoulders Intensive. £4.99

• Salon – System Professional Luminous Shampoo
Style icon, Victoria Beckham, raves about her fave range and hair care hero, Sebastian Professional, in her best selling book, ‘That Extra Half An Inch’ (page 293). NEW from Sebastian Professional, comes salon-exclusive Laminates Cellophanes Shine & Color Protection Shampoo & Conditioner for Blondes. Containing natural plum extracts, Color Shine Complex and UV filters, this super-luxe duo helps increase radiance and richness of blonde hair, delivering long-lasting colour enhancement and protection plus femme fatale shine. £14.50

• Baby – Pampers Active Fit 3-Way Fit
The way every baby learns to move is unique. This inspired Pampers to create a uniquely designed nappy that gives your baby the best fit to find their own moves. It has a special shaped core to fit between their legs, the stretchiest sides of any nappy, to stay snug around their waist, and triple elastic leg cuffs. No other nappy has won more awards in the last 5 years. Around £5.99 for a carry pack

• Household Cleaning – Flash MultiSurface Spray with FlashGuard
New Flash Multi Surface Spray with FlashGuard actually helps stop dirt from sticking. By forming an active barrier on surfaces, FlashGuard makes an easier and quicker clean next time around. It cleans all rooms with brilliant results and a great fresh fragrance, and now prevention from tough stains. Available in Lavender and Camomile, Lemon, Grapefruit & Green Tea and Sea Minerals scents. £1.48

• Air Freshener – Febreze Mist & Refresh
Discover Febreze True Freshness with the innovative new Mist & Refresh air freshener. It first effectively removes odours then replaces them with a fresh, pleasant smelling scent. The cleansing mist contains patented odour elimination technology and is specially designed to gently release a subtle fragrance. Now you can experience true freshness, available in four delicate scents –Cotton Fresh, Blossom & Breeze, Morning Dew and Apple Spice. £2.49

• Multifunction Air Freshener – Oust 3 in 1
Oust 3 in 1 is a breakthrough aerosol product – The first odour eliminator on the market that: 1. Eliminates bad odours from the air 2. Kills 99.9% of bacteria on soft surfaces e.g. Carpets, curtains, and sofa. 3. Kills 99.9% of bacteria on hard surfaces e.g. Worktops, doorknobs, bins. No other product tackles all three surfaces in one, which means you only need to buy one product instead of three. £2.95

• Laundry Detergent – Ariel with Frebreze Effect
For the first time, new Ariel with Febreze Effect combines the cleaning power of Ariel with the long lasting freshness of Febreze. The unique formula gives your clothes a just washed freshness that lasts up to 8 hours and delivers brilliant cleaning even at 30ªC, saving up to 40% of the energy used in each load. So now you can save energy and have the smell of clean clothes all day long. £2.78

• Laundry Care Products – Lenor with Frebreze Effect
Lenor, one of the leading Fabric Care brands, introduces Lenor with Febreze Effect - combining all the softness of Lenor with the long-lasting freshness of Febreze. Now you can get that just-washed freshness for even longer no matter what you choose to do throughout your day. And if you use the concentrated liquid you will be doing your bit for the environment too. Lenor concentrate has 70% less packaging per wash when compared with regular Lenor. £1.54

• Body Care – Dove Cream Oil Body Wash (Cherry Blossom & Almond)
With 10 times more natural oil than regular shower gels, new Dove Cream-Oil Body Wash provides skin with unbeatable care in the shower. It’s extra creamy and rich in skin-loving natural oils that maintain skin’s moisture levels and leave it velvety soft. With the delicate fragrance of Cherry Blossom and Almond, the creamy formulation is an everyday luxury your skin. £2.99

• Facial Tanning – Dove Summer Glow Daily Face Moisturiser
Summer Glow Daily Face Moisturiser uniquely blends Dove’s active moisturises with a gradual tanning ingredient, to help you develop a beautiful natural looking tan over three to five days. The smooth, lightweight formulation has been designed to ensure a streak-free, blotch-free tan whilst the Dove active moisturises will nourish your face, leaving it soft & smooth. Bring out your natural glow and get a tan that’s good for your skin and great for your look!

• Facial Care – No7 Protect & Perfect Beauty serum
No7 Protect & Perfect from Boots is a skin-firming and complexion-brightening serum that reveals younger-looking skin in just four weeks. Silky to apply it instantly softens; then, day by day, perfects the skin’s surface, enlivening the complexion and smoothing lines and wrinkles. Protect & Perfect is light and fragrance free yet has a powerful blend of ingredients proven to work. “At both basic science and clinical levels Protect & Perfect has been shown scientifically to repair photo-aged skin and improve the fine wrinkles associated with photo-ageing.” Chris Griffiths, Foundation Professor of Dermatology, University of Manchester. £16.75

• Battery – Duracell Mini Charger
This innovative, compact new battery charger from Duracell is designed for the new breed of digital camera user who wants portable power wherever, whenever. Fitting into the palm of your hand and easily carried in any handbag or camera bag, the charger plugs straight into the wall, charging up two AA or AAA batteries. Coming with two AA batteries the charger offers a perfect power solution in today’s hectic world. £9.99

• Health – Elastoplast Fast Silver Healing
Elastoplast SilverHealing revolutionised anti-bacterial wound care, killing germs and reducing infections across the nation; Now Elastoplast has combined this healthcare innovation with its unique faster healing technology in NEW Elastoplast Fast SilverHealing. Two radical new wound care healing concepts in one multi-benefit plaster that delivers: 1. Silver - Powerful anti-bacterial agent, which kills germs and reduces the risk of infection 2. Protected 'moist wound' healing (PUR Gel), which speeds up the healing process and helps prevent scarring. £3.99

• Mouthwash – Listerine Total Care
New Listerine Total Care- Proven to work in 6 ways for Total Oral Health, you want the best for your oral health, that’s why you brush your teeth thoroughly. But teeth make up only 25% of your mouth, whilst germs live all over it. Brushing alone just isn’t enough. Now there’s new Listerine Total Care, the most Advanced and Complete Listerine ever, with 6 Benefits for Total Oral Health: Kill up to 99.9% germs, Reduce plaque, Maintain healthy gums, Strengthen teeth against decay, Prevent tartar build-up to keep teeth whiter, Provide up to 12 hours fresh breath protection, Listerine Total Care. 6 Benefits for Total Oral Health. £2.49

• Oral Care – Colgate Total Professional Weekly Clean
Colgate Total Professional Weekly Clean is a weekly toothpaste with a concentrated cleaning formula that has been developed with and clinically tested by dentists. It contains Prophy-Silica, the same ingredients dentists use to safely clean your teeth. Use it once a week, in addition to your usual toothpaste, to rediscover that dentist complete clean feeling. It also provides you with 12 hour complete protection for your teeth and gums. This does not replace a regular Dentist check-up. £3.49

• Female Deodorant – Dove Invisible Dry Anti-Perspirant Deodorant Spray 150ml
Dove Invisible Dry Anti-Perspirant Deodorant gives 24 hour protection, minimises white marks and is the only deodorant with Dove ¼ moisturising cream; the beauty ingredient proven to improve the look and feel of the underarm skin. It’s made to take care of your skin after shaving, leaving underarms soft and smooth. And with fewer worries about wearing your favourite little black dress. Effective protection, beautiful result. £1.88

• Feminine Care – Always with Silk
Always with Silk is as soft as silk against your skin, no wonder it was loved by 90% of the women who tried it! It’s the latest innovation from Always – a premium ultra pad that has a unique top-sheet with skin care lotion containing silk extracts. It is dermatologically tested and comes with the Always fast absorbing core that locks in fluid to keep you feeling dry and protected. Feels like silk, protects like Always. £1.58 (single) 2.95 (Duo)

• Milk – Arla Fresh Milk
Do you know how much fat is in your milk? Most people overestimate the amount of fat in fresh cow's milk. Arla's striking new packaging design clearly and simply tells people exactly what they're getting. The front of the pack is kept clutter-free for the message to stand out, while the Farm Standards logo assures you that the milk you're buying is of the finest British quality. £0.64

• Hot Drink – Areo Hot Chocolate
Aero Hot Chocolate offers a delicious creamy texture, brimming with the famous Aero bubbles making it extra chocolatey and smooth. Not only is it 99 calories, it takes just moments to prepare, so before you know it, you'll be escaping to your very own world of blissful, chocolatey bubbles. For a creamy taste of pure, indulgent pleasure, it simply has to be Aero Hot Chocolate. £1.99

• Alcoholic Drink – Baileys Flavours
Introducing two new flavours from BAILEYS Irish Cream. BAILEYS with a hint of mint chocolate and BAILEYS with a hint of creme caramel. £12.79

• Washing Up Products – Fairy Fresh Lavender Washing Up Liquid
The innovative formula combines brilliant results you’d expect from the unbeatable grease cutting power of Fairy with the soothing natural ingredient of lavender. It lasts longer than the next best selling washing-up liquid which means that it saves you money and is kind to the environment. Fairy is a proud supporter of Wastewatch who agree that if everyone in Britain used Fairy over 30 million plastic bottles could be saved. £0.98

• Female Hair Removal – Venus Riviera Disposable Razors
Looking for super smooth legs? New from Gillette Venus, our Riviera disposable has a new mango-scented handle which brings a fragrant air of summer sunshine to your bath whilst giving you Venus' silky smooth results. The moisture strip contains a unique blend of avocado oil and aloe vera, whilst the oval-shaped cartridge has three Venus blades set between soft cushions. The handy travel cap makes them ideal for the gym or weekends away. £5.99

• Suncare – Ambre Solaire Clear Protect Gel
Fed up of high SPF sun lotions that leaves you with white, sticky marks? New Garnier Ambre Solaire Clear Protect Gel SPF30 offers the high protection of a lotion with no white marks. The transparent gel provides advanced UVA and UVB protection with photostability. Its non-sticky, non-greasy texture melts into the skin. What’s more, it has an instant cooling effect, perfect for hot summer days. Clear Protect Gel SPF30 – transparent high protection. £14.99

• Male Grooming – Gillette Fusion HydraGel
From the Number 1 shaving brand Gillette comes a real breakthrough in shave gel technology and our best ever product: Fusion HydraGel. Its unique and innovative aloe-infused formula coats the skin and provides enhanced lubrication improving razor glide. It softens the hair and creates an invisible layer to protect even sensitive skin from the first stroke to the last. £3.99

• Pet Food – Pedigree Joint Care+
Pedigree Joint Care+. See the difference in six weeks. Bouncing and playing - it’s a dog’s life, so why let stiff joints slow him down? We’ve developed Pedigree® Joint Care treats, containing CPA Complex , a unique blend of natural ingredients that when fed daily, is scientifically proven to help keep dogs active for longer. These delicious meaty treats are available in two strengths: regular, to maintain joint health, and maximum, to ease joint stiffness. £2.59 - £3.99

Submitted by:Emma Park
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