Rossís Pickles launch online store
Added: (Fri Nov 25 2005)
Pressbox (Press Release) -
Rossís Pickles, one of the North Eastís most famous food companies, is delighted to announce the launch of their new online shopping facility. Teaming up with the North East Regional Portal (TNERP) means it is now even easier to purchase their gourmet pickles. Complementing existing stockists, the online store will offer customers the convenience of being able to buy Rossís Gourmet Pickles at the click of a mouse, wherever they live in the UK.
The company already sells its pickles through dozens of delis and farm shops in the North East and the rest of the UK, as well as high-profile food halls such as Fenwickís in Newcastle and Harrods in London. Now Rossís Pickles has selected TNERPís online shopping mall, n-e-shopping.com, in order to sell online and meet the demand from the increasing number of people choosing to shop on the internet Ė just in time for Christmas.
Voted as one of the North Eastís favourite foods, this month also sees Rossís Pickles celebrate the first anniversary of the launch of its gourmet pickle range. This range of nine delicious varieties including Curry Piccalilli with Sultanas, Baby Beetroot in Raspberry Red Wine Vinegar and Onions in Dark Balsamic Vinegar has won many fans over the last 12 months.
Championing new ways to enjoy pickles, Rossís are showcasing the versatility of pickles with innovative new recipes using products from the Gourmet Range. Created by leading North East chef, Martin Charlton, the recipes use the pickles to create new, tempting dishes perfect for canapťs, starters, light meals and main courses. These are all on the companyís website www.pickles-r-ross.co.uk. Rossís Pickles will also be participating in several fairs and events over forthcoming weeks, including the BBC Good Food Show in London, and Kirkley Hall, Belsay Hall, North Shields and Durham Palace Green Christmas fairs in the North East.
Nationally, Rossís gourmet range has also attracted the attention of Anthony Worrall Thompson and they will be appearing in the Christmas edition of his food magazine @Home with Anthony Worrall Thompson.
The Portalís online shopping mall provides traders with all the help and support they need to create an on-line store. Norma Foster, TNERP chief executive, explains: ďThe purpose of the mall is to allow merchants to sell goods on-line at low risk and low outlay. They get a website created by our design team with full e-commerce facilities to trade on-line without significant up-front investment or risk. We handle all the administration work and financial transactions and make payments to merchants within 10 working days.
ďIn addition, merchants don't need any technical skills or a current website; we provide all training support free.Ē
She continues: ďWe are delighted to welcome Rossís Pickles to the mall. This is an excellent example of how the North East shopping mall can provide an extra route to market for established businesses. A major benefit of promoting their products via the shopping mall is the high levels of visitors that the Regional Portal already attracts.Ē
Charles Penn, who heads marketing at Ross's Pickles, comments: ďAs part of the development of Rossís as a strong national brand, we wanted an on-line store that reflects our values of ambition and professionalism. Weíre pleased the TNERP team delivered this Ė they made the process simple and straightforward. Also, we know that people often want to send their friends and relatives living in other parts of the UK, Rossís Gourmet Pickles as a gift. TNERP already attracts a high number of people with affection for the North East, so itís ideal.
To visit Rossís Pickles new online store log on to www.n-e-shopping.com/rosspickles or visit their website www.pickles-r-ross.co.uk.
To find out more about the shopping mall download the e-brochure - http://www.n-e-lifebrochures.com/shopping/index.htm