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RONAN KEATING OFFICIALLY LAUNCHES PIGSBACK.COM IN THE UK
Added: (Tue Oct 04 2005)
RONAN KEATING OFFICIALLY LAUNCHES PIGSBACK.COM
IN THE UK
Pigsback.com will be officially launched in the UK on Wednesday, 19th October, 2005 at 6:30pm, in Café De Paris by pop sensation, and Pigsback member, Ronan Keating. Already a big success in Ireland, where it has been developed and trialled since 2000, Pigsback expects to have registered over 1million members in Britain and Ireland by 2006.
Founder and CEO, Michael Dwyer said:
“It’s taken us five years to achieve our goal of launching Pigsback in the UK. Like many early dotcom companies, we bunkered down and focussed on our product and on profit. We are delighted to be part of a new wave of opportunity and optimism among Internet businesses.”
The launch will be attended by a host of celebrities, members of Pigsback.com, its clients and UK and Irish shareholders.
Pigsback.com has already become an online phenomenon with over 100,000 UK members registering in only two months. Pigsback offers exclusive offers, interactive fun and liberally awards PiggyPoints (each worth a penny). Members can exchange their PiggyPoints for gifts such as cinema tickets, shopping vouchers, CD/DVD vouchers, restaurants and travel, in fact just for registering each member receives 150 PiggyPoints or £1.50.
The site is fun, incredibly engaging and very rewarding.
The service is free to the public, being funded by the advertising revenue from companies who want to connect with the online public.
“The initial reaction to Pigsback.com in the UK has been extremely encouraging. We have already had over 100,000 people register on the UK site. This has far surpassed our initial expectations and we expect 500,000 members in Britain in our first year.”
Michael Dwyer, CEO and founder of Pigsback.com
Pigsback.com already has a highly impressive array of over 80 partners in the UK including Blockbuster, Lastminute.com, Dell, Champneys, Virgin, UGC Cinemas, Ebay, CDWOW!, Wagamama and restaurants such as Fifteen and Lindsay House*.
Pigsback.com operates to its proprietary Empathy Marketing® guidelines, putting the consumers’ interests first always. This means a strict No Junk Mail Guarantee and a rigid Privacy Policy (personal information is NEVER sold or rented to third parties).