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Pink Lining - Fashion and Functionality for the Yummy Mummy of Today

Added: (Tue Jun 29 2010)

Pressbox (Press Release) - Pink Lining bridges the chasm between functionality and fashion and delivers arguably the best mother’s bags – maternity and changing bags with exclusive prints and signature shocking pink lining for mothers on the move.

Established in 2001 by husband and wife team Rufus and Charlotte Pearl, Pink Lining brings the latest and arguably the best in mother’s bags for the busy and fashion conscious mother. Charlotte has direct experience in the fashion industry having worked in Fashion PR and at Condé Nast. Add the busy lifestyle of a mother of three young children and Charlotte is exceedingly well placed to combine fashion and functionality – something that was clearly lacking in the mother’s and changing bag industry at the time of the birth of her first child.

Charlotte originally designed and hand stitched her own change bag to meet her own needs and to fill that gaping chasm in fashion and practicality. Receiving great response from friends and other mothers, Charlotte was commissioned to weave her creative magic into designing some more bags.

Enthused by this glowing reception, Charlotte sent her designs to buyers at several prestigious stores and was rewarded by leading stores commissioning her work – Harrods placed a large order with items being 90% sold out in the first week. Pink Lining was officially born and today Pink Lining moves from strength to strength as a thriving business.

Holding an excellent position in the maternity bag industry, Pink Lining Mother’s Bags can be found in over 170 stockists including Harrods, Fenwick, 27 John Lewis retail outlets nationwide, plus independent boutiques throughout the country and internationally such as Harvey Nichols, Riyadh. Pink Lining also has a beautifully unique website at http://www.pinklining.co.uk working hard to promote fashion while still meeting the needs of today’s ever busier mums.

Pink Lining’s website is a feast to the eyes and delivers a much wanted solution to mothers seeking fashion and every day use in their change bags. Attention to detail in the product itself is high and the website delivers high resolution images that clearly showcase the products. Branding and creativity is carried consistently throughout added with a generous dash of real insight. This is one of Pink Lining’s unique offerings – a mother’s bag designed, crafted, used and thoroughly road-tested by a busy mother of three.

Pink Lining doesn’t stop at having an eye catching online shopfront and an ever expanding range of stockists. Today, Pink Lining has received numerous awards including a Silver Award from the prestigious Mother & baby Awards. Others continue to praise Pink Lining and the ‘Yummy Mummy’ signature bag has even been the talk of TV and radio presenters such as Jenni Hogan and Emma Scott.

The range of products has grown progressively over the years and now includes other eye catching and beautiful items, each with an equally unique branding such as the ‘Blooming Gorgeous’ and ‘Flutter By’. Stunning from the outside with well-designed and practical interior for the busy mothers of today – the internal components of all bags are multipocketed with oodles of attention to what young mums of today want.

As a busy mother, Charlotte will continue to expand the range over the coming months. Very much inspired by her growing children who now need their own bags – Charlotte will grow “kids stuff” range and other products. The Kids Stuff range also includes beautifully detailed aprons, chef hats and other items for the little ones to ‘help’ in the kitchen. A launch of children’s clothes is imminent – again ideal as kitchen ‘help’ is never a clean business. Mix in the support and love of husband Rufus and Pink Lining will no doubt be grabbing more headlines soon. To be kept up to date with the latest releases sign up to Charlotte’s newsletter
at http://www.pinklining.co.uk/mailing/

Tania Arthur
Pink Lining
12½ St Lukes Mews
W11 1DF
Tel: 0207 034 0036
Fax: 0207 034 0034
Email: tania@pinklining.co.uk

Submitted by:Tania Arthur
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