Norway’s My Northern Lights back with more magic this year Includes exclusive prize - draw to w

Added: (Tue Nov 23 2010)

Pressbox (Press Release) - Create stunning animated northern lights digital drawings with dramatic new sound and
backdrop options on Norway’s latest “My Northern Lights” microsite,
www.visitnorway.co.uk/mynorthernlights.

On the new version site, you can choose from four colour pallets to paint the sky with your own beautiful aurora. This year there
are three stunning new interchangeable backdrops, from a snow-covered mountain summit at Ersfjord in Troms, to a sparkling
Tromsø cityscape and spectacular fjord surrounded by mountains in the Loften Islands. Also select from three new ambient
soundtracks.

You can also enter a new prize draw by telling us your three top winter activities. Fashionable Norwegian gear is up for grabs
from hip brand Moods of Norway and outdoor clothing experts Bergans of Norway. Runners-up prizes include ‘surprise’ goody
bags from Visit Norway.

Immerse yourself in some of the thrilling Norwegian winter experiences seen by millions of viewers of the ITV adventure show
“71 Degrees North”, including husky sledding, snowmobile safaris, nature safaris, king crabs and snowshoeing. And after dark,
relax in a hot tub under the stars, stay at the Ice Hotel, take a reindeer sleigh ride and dine in a Sami lavvu tent (teepee), take an
Aurora photo workshop or experiencing the thrilling nightlife in Tromsø.

Stephanie Hill and Alain Charmoille, whose music is featured on the site, have a strong affinity to Norway as they visited after
having won the Norway Your Way social media competition.

Catherine Foster, Country Manager Tourism, Visit Norway UK, commented:
“The My Northern Lights site is back by popular demand! Last year 214,000 people visited the launch site and 1.6 million
pages were viewed. Our visitors told us that they would like more information and a greater degree of personalisation. We’ve
listened and added a bit of extra sparkle to make the whole experience even more enjoyable and informative.”

All northern lights drawings can be shared via email, Facebook and Twitter, and a plethora of Norway northern lights related
information can be found on the My Northern Lights blog at www.visitnorwayblog.co.uk. Follow @visitnorway
(http://twitter.com/visitnorway) on Twitter or “Like” Visit Norway on Facebook (http://www.facebook.com/visitnorway.co.uk)
for regular updates.