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New Danish fashion label to launch in UK!

Added: (Tue Dec 20 2005)

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Press Release
Release date: immediate


Dranella, a Danish fashion label is spreading its European flavour by launching its dynamic designs in Britain for the first time in 2006

Stand by ladies, a luxurious new fashion label, Dranella will hit the high street mid July 2006 ready for a luxurious autumn/ winter collection. Think sexy, think stylish, think feminine, think Dranella!

Since garments from Dranella are versatile and truly appealing, they will comfortably take you through this season into the next. You can rest assured your individuality and need to feel special will be satisfied with Dranella clothing, since Dranella offers a unique blend of genres. Mixing urban trends such as hooded jackets, fur trimmed coats and denim pieces pooled with feminine floaty skirts, tweeds, delicate blouses and tops to give a truly distinctive style.

With the combination of luxurious fabrics cut in a streamline fashion to flatter the feminine figure, Dranella is definitely a label that won’t follow trends but will create trends.

Using an amalgamated pallet of subdued tones and rich colours such as plum, chocolate, creams and gold, and delicate detailing such as ribbons, beads, sequins and lace - Dranella focuses on quality and finish, from the fabrics to the detailing.

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The autumn/ winter 2006 collection in particular combines trends that have been seen on catwalks, of sharp masculine tailoring in their shirts and jackets whilst adding the feminine touch of lace, silks and satins to soften the look. This look is for the daring woman who is not afraid to be individual and to express herself, a high fashion label with designer quality.

Please visit the website on: www.dranella.dk
For PR information, images or samples, please contact Bethanie Lunn
on 0116 253 3418 or email: beth@hugepromotions.co.uk
Notes to Editors
Dranella was founded in 1956 by Søs and Ib Drasbæk and has thus dominated the fashion industry through many years. In 2000, Fransa Clothing Company A/S, which is a part of the Brandtex Group, bought the rights to produce Dranella clothes. With her unique and individual style, the designer Tina Sund is responsible for the line in the new Dranella collection.
Collections: 4 collections per year + 1 pre-spring collection
Delivery: The shops will receive new items every month, except in June and December.
Sizes: Dranella sizes: 34-46/XS-XXL
Price Points: Average price point: £70.00.
Stockists: tbc, independent women’s wear boutiques nationwide.



Submitted by:Bethanie Lunn
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