NEW WILDLIFE AND ECO-TOURISM REVIEWS ON THETRAVELEDITOR.COM
Added: (Mon Feb 01 2010)
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FOR IMMEDIATE RELEASE
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NEW WILDLIFE AND ECO-TOURISM REVIEWS ON THETRAVELEDITOR.COM
‘It’s A Wild World’ aimed At Wider Travel Audience, Not Just Wildlife Enthusiasts. Black Tomato named as first tour operator partner.
LONDON, UK – 1st February 2010 – Expert travel review site, TheTravelEditor.com, launches ‘It’s A Wild World’, with reviews of wildlife and ecotourism destinations as well as details of packages from selected tour operator partners.
‘It’s A Wild World’, (http://www.thetraveleditor.com/readabout/Ecotourism/), TheTravelEditor’s wildlife and ecotourism pages are aimed not just at dedicated wildlife watchers but also at the wider holiday market. The section launched in November and is attracting tens of thousands of readers.
Edited by travel and wildlife journalist, Ron Toft, ‘It’s A Wild World’ captures in words and pictures the beauty, diversity and majesty of our planet’s wildlife and natural habitats and the latest developments in ecotourism.
“Wildlife tourism is a huge market,” says Nicholas Allen, co-founder of TheTravelEditor.com. “But aside from safaris, this market is driven primarily by wildlife enthusiasts, like birdwatchers. The general public feels that wildlife tours are not for them because they’re not enthusiasts. Or maybe they want to add on a short wildlife experience to their holiday but aren’t sure how to do it.”
“We want to bridge the gap and make our readers aware that wildlife tourism isn’t just about watching animals. It can also be part of a general holiday, combined with luxurious spa treatments, sailing and yoga,” said Ron Toft. “For example, the Ka’Ingo Private Reserve in South Africa’s Limpopo province is great not only for game drives and bush walks but also for spa treatments, wine tastings and local rock art.”
“We’re pleased to announce that Black Tomato (http://www.blacktomato.co.uk) will be our launch partner for ‘It’s A Wild World’,” says Kevin Evans, TheTravelEditor’s other co-founder. “We love Black Tomato because they get under the skin of a place better than anyone else. Their travel expertise is second to none and their wildlife and safari experiences are the coolest on the market today, combining nature, culture and luxury effortlessly. We very much look forward to working with them on this exciting project.”
Tom Marchant, co-founder of Black Tomato, the Shoreditch-based company specialising in tailor-made holidays says of the partnership: "We're thrilled to be partnering with TheTravelEditor on ‘It’s A Wild World’. We have long been fans of the compelling content on TheTravelEditor and admire what they have achieved so far with ‘It’s A Wild World’ and Ron Toft's work since its launch in November. To be able to play a role in turning the brilliant content into reality for those reading it, through the experiences and services Black Tomato offers, is something we are very excited about and are looking forward to working with Kevin, Nicholas and the whole team at TheTravelEditor going forward."
The Travel Editor was founded in 2008 to give the discerning traveller a rich and enticing selection of city, country and island guides, independent hotel and restaurant reviews and inspiration for travel in the 21st century. The Travel Editor is available online and on your mobile (http://m.thetraveleditor.com). Rediscover your world at TheTravelEditor.com.
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For more information about It’s a Wild World, or to schedule an interview with TheTravelEditor, please contact:
Kevin Evans, co-Founder
w: http://www.thetraveleditor.com
e: kevin@thetraveleditor.com
m: +44 (0)7941 301 447