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Love dessert? Then try Wild Strawberries...
Added: (Mon Jul 11 2005)
PRESS RELEASE
Love dessert? Then try Wild Strawberries...
A husband and wife catering team who hit the career crossroads before deciding to take their catering experience – and destiny – into their hands look set to tempt the tastebuds of discerning foodies in south London and beyond…..
Based in Greenwich, South East London, Wild Strawberries is the new, upmarket recently-launched arm of outside catering firm, Catering4U, run by 45-year-olds Roy and Sandra Wilson. Catering4U already handles corporate working lunches and Wild Strawberries handles Weddings, Events and Dinner Parties where the speciality is French cuisine.
Prior to setting up Wild Strawberries, Sandra was running a Caribbean delivery business and Roy was a freelance chef looking for a permanent stint. This opportunity came along at the right time as going back to work for someone else was not really an option,” said Roy and Sandra. The Wilsons were fortunate in that once they had brought in an accountant and business adviser to check the books and eventually give the all-clear.
The couple said: “It was difficult to do any research as we had to move really quickly. We did a lot of brainstorming and discussed ways in which we could expand and gain new clients. We expanded the business as soon as we took over as the previous owner did not do Weddings and Dinner Parties. We cater for every market.”
More follows….
Love dessert?/2
Starting a business is tough, and catering is no exception: Sandra swears by a daily to-do list to prioritise her workload but adds: “I have a balance where I am spending time with my family and friends – I try to go to the gym two or three times a week…”
As for the ultimate extravagance, having dinner cooked for you and your party at home, (and no washing-up!) Wild Strawberries’ dinner party menus have main courses ranging from guinea fowl infused with honey and rosemary to corn-fed Chicken Supreme bedded down on roasted root vegetables and shallots to desserts such as home-made Crème Brulee with strawberry compote and Sabayon of Glazed Fruit Salad – all from £25.00 per head.
So far it’s early days and besides the catering, the couple are busy raising their business profile in the local community and beyond by using a mix of marketing and advertising in magazines and business venues they feel are appropriate to the business; in 12 months’ time, the couple hope that Wild Strawberries will have increased its client base and set up their equipment hire company.
Ends
Note to Editors:
Wild Strawberries is located at the following address:
The Old Bakery,
7 Angerstein Business Park,
Horn Lane, Greenwich, London SE10
Tel: 020 8293 9396
Fax: 020 8293 9397
Email: wildstrawberries@catering4u.co.uk
Contact: Roy and Sandra Wilson
PR Contact:
The Editor’s Office
Suite 109
34 Buckingham Palace Road
London SW1W 0RH
Tel/fax: 0845 125 9493
Email: info@theeditorsoffice.co.uk or theeditorsoffice@yahoo.co.uk
Contact: Caroline Lashley
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