Home > Consumer > Jersey Pearl Bridges Gap in Retail Market By Offering Real, Affordable Pearl Jewellery

Jersey Pearl Bridges Gap in Retail Market By Offering Real, Affordable Pearl Jewellery

Added: (Tue Jun 30 2009)

Pressbox (Press Release) - After twenty-five years as the UK’s largest pearl showroom, Jersey Pearl has channelled its extensive pearl expertise into the launch of its own brand of real pearl jewellery.

The launch of the Jersey Pearl brand of jewellery was well-timed, coinciding with the resurgence of pearl jewellery’s popularity. Models were once again gracing catwalks around the world wearing ropes of pearls. Music, television and film stars were wearing everything from simple freshwater pearl necklaces to elegant South Sea rings and pendants. Pearls are suddenly everywhere again, and Jersey Pearl has seized the opportunity to provide accessible and gorgeous, real pearl jewellery to a new market whose interest in pearls is just beginning to develop.

The Jersey Pearl collection presents a full range of pearl jewellery, including pearl charms, earrings, pendants, cufflinks, rings, bracelets and necklaces, incorporating both traditional and contemporary design elements. Most of the pieces incorporate Freshwater pearls but Tahitian, Akoya and South Sea pearls are also used to create some more extravagant designs. All the pieces within the range are made with real pearls that are used in their natural colours. This way, as Jersey Pearl’s director Mike Taylor explains, customers can truly appreciate the natural beauty of pearls. This use of natural colour gives the Jersey Pearl collection even more diversity as customers can choose from the brilliant whites and vibrant peaches and purples of the Freshwater pearls, from the brooding blacks, greys, blues and greens of the Tahitian pearls, from the dazzling shades of silver, blue and pink of the Akoyas and from the shades of silver and gold of the South Sea pearls.

In addition to using only real pearls that are never dyed, Jersey Pearl offsets the carbon footprint created by the pearl farming process, ensuring that each and every pearl used in its collection is CarbonNeutral®. Through its continued efforts, Jersey Pearl has in fact become the first and only CarbonNeutral® pearl company.
“Our position within the pearl market has shown us how worried industry leaders are about the impact climate change will have on pearl farming, which in itself can be a wonderfully positive environmental process. This is why we’ve offset the carbon footprint of our pearls by funding clean energy development and research, with the help of the well renowned CarbonNeutral® Company,” says Mike Taylor.
Customers can therefore rest assured that they are purchasing not only a high-quality product, but one that is environmentally responsible as well.

Jersey Pearl is the accessible pearl brand, with most of its pieces retailing in the £40-£150 price bracket. The brand promises value for money, with an emphasis on educating customers about pearls. With each purchase, customers will receive their high-quality, real pearl jewellery in Jersey Pearl’s unique, UK-made packaging, accompanied by the Jersey Pearl guarantee and a Pearl Type Card which gives a little more information on the pearls they have purchased, as well as how best to care for them.

In February, Jersey Pearl launched its retail website, www.jerseypearl.com, where customers can shop online, or read a bit more about the pearls, the brand and the history behind it. The website also features a truly unique feature - The Stringing Room - where customers can design their own piece of bespoke pearl jewellery which will then be strung by Jersey Pearl’s expert pearl stringers. Jersey Pearl is currently offering a £10 discount on all of its jewellery to customers who register on the website to become Friends of Jersey Pearl. Once registered, all Friends will continue to benefit from future Jersey Pearl promotional offers and special discounts.

Jersey Pearl jewellery is available on the website, www.jerseypearl.com, and in select jewellery shops across the UK.

For more information, please call Mike Taylor on 02030319860 or email us at lovepearls@jerseypearl.co.uk.

Submitted by:Mike Taylor
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