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Headline launches book promo site
Added: (Thu Sep 04 2008)
4th September, 2008
HEADLINE LAUNCHES BOOK PROMO SITE
Headline Publishing Ltd, one of the UK’s largest publishing companies, has launched a new website, www.the-b-word.co.uk, to promote its range of books aimed at the teen market.
The books, which include The Gossip Girl series, the first of which formed the basis for the well-known TV series, bring a racy, mature feel to teen reading. Digital agency Bluhalo was responsible for creating the site, aimed at engaging its teen audience and encouraging interaction through reader reviews, forum discussions and commenting on books.
Bluhalo Digital Account Manager for the B-Word project, Simon Evans, commented; “It’s been really refreshing to work on the development of such a young and vibrant brand site, embracing social media features for the promotion of what is traditionally a very ‘offline’ media. I am in no doubt that the site will be a great success with Headline’s target audience.”
Ruth Jeffery, leading the B-Word project for Headline commented; “We wanted to create a site where all of the users could take ownership and really feel involved. One of the main aims was to push the opportunity for young adults to exercise the creativity that reading inspires, whether that’s through discussion with other readers, by taking part in creative challenges or by being part of the review team. It’s something that we haven’t done before and Bluhalo have designed such a striking site, we hope that our readers are motivated by it as much as we are.”
About Bluhalo
Bluhalo is a Mighty Mouse Digital company, part of the Gyro International network, and one of the UK’s top pure-play digital agencies with clients that include Sony, Hi-Tec and ITV. Bluhalo is a full service agency offering services that range from digital planning and user experience through to complex technical integrations and online marketing.
About Headline Publishing Group
Headline was founded in 1986 and five years later won the prestigious Publisher of the Year Award. The following year, Headline acquired Hodder & Stoughton to form Hodder Headline Plc. Now, as part of the Hachette Livre group, it is one of the most successful, dynamic and fastest-growing consumer book publishers in Britain.
Headline has an outstanding track record in publishing both fiction and non-fiction. On our fiction list, giant commercial brand names including James Patterson and Martina Cole rub shoulders with the Orange Prize winning Andrea Levy and hugely acclaimed Maggie O'Farrell. Our non-fiction publishing programme is equally eclectic, and ranges from the autobiographies of Sir Bobby Charlton and the TV tie-in of Sopranos, to the memoirs of Hillary Clinton and Kate Adie.