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Halal Baby Food in Asda - Petit Gems

Added: (Thu Jul 12 2007)

Pressbox (Press Release) - GEM Foods have finalised an agreement with ASDA for Petit Gems to be available in 60 UK stores from 7th July 2007.

This is another major coup for the Coventry based company whose Petit Gems range is already established as the number one Halal baby food in France.

Helen Dawson, Marketing Manager of ASDA said �We are thrilled to be selling the Petit Gems range of Halal baby foods. Petit Gems considers the nutritional value to babies within their range by ensuring a nutritious and balanced meal. This is a wonderful product and a great example of Asda's truly local policy in providing greater choice to all customer. We are delighted that Petit Gems is exclusive to Asda.�

Coventry based GEM Foods (www.petitgems.com) has launched a range of Halal baby foods designed to help Muslim parents give their children a healthier start in life without compromising their religious beliefs. Petit Gems is approved by the Halal Monitoring Commission (HMC), and is packed with nutrients such as iron and protein which Muslim babies often miss in their diets.

�Babies require essential nutrients such as iron and protein to aid their growth and development but, until now, most meat-based products have not been certified Halal,� says Dawood Ali, director at Global Enterprise Management.

�As a result, many Muslim babies have been weaned on a diet of egg custards and desserts, which can lead to children developing skin allergies such as eczema, or suffering from other related illnesses such as iron deficiency anaemia.

�Petit Gems was created out of a personal desire to help every Muslim mother provide her newborn baby with a recommended diet. These delicious, nutritional Halal products mean she is no longer forced to compromise on either her faith, or her baby�s health.�

Mr Ali also says �Halal products are no longer just about meat sourcing, consumers are demanding much more than that. It's about making sure that every aspect of your production process is Shariah compliment�

GEM Foods has priced Petit Gems on a par with major non Halal brands, and hopes the foods � which contain no sugar, salt, gluten or genetically modified ingredients - may also prove popular in the non-Muslim community.

Four-month-old babies can enjoy Garden Vegetables and Lamb Casserole; Vegetable and Roast Beef; Chicken and Vegetable Bake; and Vegetable Medley. And from seven months, they can also sample Garden Vegetables and Beef Stew; Spring Vegetables and Lamb Tagine; Chicken and Vegetable Risotto; and Vegetable Mix.

Petit Gems will be available in 60 Asda stores across the UK.

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