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Girls Are No Fools When It Comes To Power Tools
Added: (Wed Mar 01 2006)
As DIY gains a new sexier image and men retain their mañana attitude to finishing jobs, it’s expected that by the end of 2006 half of all DIY products purchased online will be bought by women.
Whitburn, West Lothian – 1st March 2005 - Only those who have been living on another planet for the last few years can have failed to have noticed the onslaught of designer DIY programmes on television and features in magazines. The effect these have had on the way DIY products are bought has been astounding according to online retailer firstclasstools.co.uk
Traditionally, DIY has always been hard, dirty work reserved for men. That is changing incredibly quickly as more and more women inspired by programmes such as “Changing Rooms” become disillusioned by their partners lack of enthusiasm for DIY and decide to do the job themselves.
Can television really change things to that extent? It appears so, although undoubtedly another factor is that online shopping makes power tools and other DIY products a lot more accessible than they were previously to people who may have felt uncomfortable going to a hardware store filled with sweaty tradesmen.
“We’ve seen an amazing increase in the number of female customers lately.” said Stewart Logan, Sales Manger of firstclasstools.co.uk - “The way it’s going, it seems likely that by the end of the year around half of our customers will be ladies
Stewart disputes the theory that TV programs are the main reason for change ...
“No, I don’t think that’s really got all that much to do with it. Women are savvy shoppers and like to get all the facts before they make a purchase. We are able to offer all of our customer’s free help in advice in a way that we would never have been able to do in a traditional retail environment.”
Either way, times are definitely a-changing.
About First Class Tools
First class tools are a leading online retailer of quality power tools and other DIY products. Their website can be found at www.firstclasstools.co.uk
Contact
Stewart Logan (Sales Manager)
sales@firstclasstools.co.uk
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