GAS strengthens its Retail Presence in Gujarat
Added: (Thu Aug 07 2008)
Pressbox (Press Release) -
GAS strengthens its Retail Presence in Gujarat
Unveils the first exclusive brand store at Ahmedabad’s high traffic shopping destination, C.G. Road.
Total number of GAS stores in India is now 10.
Sensuality with essentiality takes centre stage as Raymond Ltd., the leading Indian textile and apparel major and Grotto S.p.A, one of the most important Italian fashion companies, launch the first store of the premium Italian lifestyle & fashion brand GAS in Gujarat, via franchise route at C.G. Road, Ahmedabad.
Speaking on the launch, Mr. Zohair Officewalla, COO, GAS India, said, “This is an exemplar of our successful exclusive brand retail expansion in India in just one year of operations across Delhi, Mumbai, Bangalore and now Ahmedabad. We are proud to launch our first store in Gujarat and the 10th store in India at C.G. Road in Ahmedabad. Besides, we are already present across 100 points of sale in over 25 important Indian cities through departmental stores and premium multi-brand outlets.”
“We are confident that our partner will carry forward the brand philosophy and values and give the fashion conscious consumers in Gujarat the international experience that GAS is known for. Gujarat is one of the most important & strategic markets for GAS and we are already present through premium multi-brand stores in Ahmedabad, Baroda, Surat, Rajkot, Gandhidham and Kutch,” added Mr. Officewalla.
The new GAS store is spread over 1,000 sq. ft of prime space in one of the most polished localities of the city. The stores is clearly divided into GAS’s trademark Dress Up and Dress Down range for men and women, giving the customers a complete lifestyle experience that includes the latest in international trends. GAS has introduced its international Spring/Summer 2008 collection at both the stores. GAS will offer the franchisee all the required support that is in line with the premium positioning of the brand and its philosophy. Today, GAS has 180 stores under franchise agreement and shop-in-shop concessions located throughout the world.
Based on the new international retail concept of the brand, the store design includes wood, concrete, polished metal, bronze, glass and photosensitive materials for a clean, solid and definitive look. The theme for the new retail concept comes from GAS double rainbow logo, which symbolizes all the fundamental values of the brand. The interiors of the store combine cutting-edge design with a large window facia, enhanced by a rainbow effect Plexiglas banner which gives an impressive view of the store from the outside.
The new retail concept reflects an exciting period of expansion for GAS and its brand philosophy. ESSENSUAL is the key word that captures and sums up the GAS brand positioning. A combination of ‘essential’, and ‘sensual’, it adds passion, warmth and
an international feel to the brand’s core values of expertise, positivity and authenticity.
GAS STORE
C.G. Road
Opp: Oriental Bank of Commerce
Ahmedabad
Tel: 91-79-26430424
About Raymond Group
Incorporated in 1925, the Raymond group has a turnover of Rs. 2000 crores (USD 500 million) with business interests in Fabric & Apparel (Worsted, Denim, Shirting), Designer wear, Engineering Files & Tools, Cosmetics & Toiletries, Prophylactics and Air Charter Operations.
About Grotto S.p.A & GAS
GAS is a leading Italian premium apparel brand owned by Grotto S.p.A and promoted by the Grotto family. The founder, Mr Claudio Grotto, started his business in fashion in the early ‘70s. In 1986 the Company was incorporated as Grotto S.p.A. and beginning in 1990 commenced a new phase: which was the launch the very first internally produced GAS collection.
The brand has strengthened its reputation by setting fashion trends across 56 countries and 3000 points of sale. Foreign sales are steadily growing thanks to a targeted sales strategy that receives the support of six European branches (Italy, Germany, France, Spain, United Kingdom and Hungary), the Japanese branch in Tokyo, the Hong Kong branch for the Far East area and the newly born GAS India. The Company has a strong Vertical Retail strategy that is being implemented on a global scale.
www.gasjeans.com
For further information, please contact:
Raymond Ltd.
Mrs. Paulomi Dhawan / Mr. Manish Mallick
Tel: +91-22- 22686000
Email: pdhawan@raymondindia.com / manishmallick@raymondindia.com
GAS India
Mr. Gautam Vazirani
Tel: +91-22-67231400
Cell: +91-9820578273
Email: gautamvazirani@gasjeans.co.in
Vaishnavi Corporate Communications
Pallavi Betegeri Rao / Svarna Joshi
Vaishnavi Corporate Communications
Tel: +91-22-66568787
Cell: +91-9867554173 / +91- 9987152431
Email: prao@vccpl.com / Suvarna.joshi@vccpl.com