From Russia with Glamour - Italian fashion online sales soar
Added: (Fri Nov 26 2010)
Pressbox (Press Release) -
It is a well known fact that the spotlight of the fashion scene is shifting towards the east.
That's a very insightful piece of information, one that shop assistants and personal shoppers in the posh boutiques in Rome and Milan are facing on daily basis, as elegant Russian couples scour the shops for the next exclusive Ermanno Scervino or Brioni suits. Too often labeled as “Nouveau Riche”, these eastern Europe oligarchs have both funds and an enviable knowledge of the fashion scene.
Russia's interest for the italian Moda appears even more solid in the light of the exponential increase in the number of visitors and buyers hailing from the Russian Federation that Realvanity.com has had in the past two months. The virtual wishlist of the inhabitants of this large slice of Europe may help us to better understand the tastes of the former “iron courtain”.
Russian buyers have mature and discerning tastes, regardless of his or her age and budget (which appears to be considerably higher than in western european countries). The most sought-after brands (apart from the “usual suspects”: Lanvin, Dolce & Gabbana, Gucci, Prada) are the sober Brioni men's suits.
The economic importance of the Russian Federation grows stronger with each passing year, together with that of the so called “BRIC” countries. The russians identifying luxury goods with Italy says a lot on the role of Italian manifacturers in the world fashion scene.
Realvanity.com will keep an eye on the interesting Russian scene – expect more contents in the next future.