FIRST EVER BIRTHDAY CARD MAKES RECEIVER QUESTION WHAT IT SAYS ABOUT THEM
Added: (Thu Sep 14 2006)
Pressbox (Press Release) -
The one time in the year when one can really focus on what it is that they respect about a person is on their Birthday. And what can prompt a reminder that this is what this is all about is a combination of:
*the Birthday occasion
*a Birthday card
*a focus on honouring the values each other share
Introducing a brand card to the market, by creating the message before it reaches the buyer, means that the buyer is willing to engage in principle, as the purchase would only be made if one was willing to participate in the spirit that is CREDHEDZ Cards.
CREDHEDZ Cards have got eyebrows raised: In the high street newsagents, where they stand in their gold point of sale, people are questioning what are Birthday CREDHEDZ all about. Reports by CREDHEDZ vendors to the publishers Head Office in Liverpool, Merseyside, have gathered momentum, since the cards first made their public debut in August 2006.
Not since 1853 when the first known published greeting card, by Henry Cole, appeared in London, has a similar sense of intrigue been envisaged as that which surrounds CREDHEDZ. Cole's motivation was lack of time to write personally to friends and business acquaintances, so an artist was hired to create a personalised message for him.
The significance of this friendly exchange has been watered down over years, by the sentiments industry getting hold of it, providing the entertainment between relationships, with cards that largely rely on emotive basis, camaraderie, or shared common interest such as sports and leisure pursuits, providing casual reminders of connections to one another. With the existent card, the message need only ever be, and is largely, just 'Happy Birthday'.
A CREDHEDZ card is much more personalized, leaving the sender and the recipient to understand what that mutuality is that they share, and what it is that made it worthy enough for a CREDHEDZ card to be exchanged.
CREDHEDZ' Publisher's only further intervention then is to remind the recipient that the sender has recognized that they are worthy of being honoured in this way, prompted by the card's inside message, which reads, 'Congratulations. Your'e Awarded Birthday CREDHEDZ'.
Managing Director John McNulty, of the Greetings Card publisher Straight Talk In Limited comments, "Who is not capable of being upfront enough to confront their relationships head-on, and saying what they admire about it, unafraid to give their friend a credit, a thumbs-up? It is as easy as selecting any other card but made even more easy than that".
The message that the company puts out in its advertising and poster promo campaign is simple and helps to reinforce the choice of the buyer: to all those with credibility; to those deserving of a CREDHEDZ card; to those who can decide who deserves one, respect those for their credibility.
John McNulty further explains "It really enforces to the buyer what they know already, that being that they are wanting to choose a card, that sends that personal message, which they want to send to someone special. Whether it is a serious or fun message CREDHEDZ cards do the job. They are a prestigious card to own. And the company ensures that they are tailored to all locations and customer profiles. The company also supports a belief that everybody should be recognized for the positive contribution they make however small and this card celebrates that. To all those who set an example to others to raise their game, and to become the people they can potentially be, it is remarkable that a card encourages role models to take responsibility for the role they have been honoured with and to influence the direction of their peers positively".