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Eureka Forbes, leaders in water purifiers, forays into Retail
Added: (Thu May 08 2008)
MEDIA RELEASE
Eureka Forbes, leader in water purifiers, forays into Retail, with a new brand: Aquasure
Popular personality Ms. Smriti Irani to be the face of new brand: Aquasure
MUMBAI, 07 MAY 2008: Eureka Forbes Limited, leaders in water purification for over 25 years and a company that enjoys the trust of over 15 million users with its brand Aquaguard, presents the new retail Value brand in water purifier: AquaSure.
Clear water is not necessarily pure and safe; it could contain bacteria and viruses which causes 80% of the diseases like Jaundice, Cholera, Typhoid and Diarrhea. For centuries, doctors, especially pediatricians and gynecologists have prescribed boiling as the safest method.
Aquasure is the new way to boil water, using advance technologies: Power Boil and Sure Boil. Power boil technology is used in the UV and RO categories where as Sure Boil is the 3rd generation resin based technology used in the non electric water purifiers.
Mr. Suresh Goklaney, the Vice Chairman & Managing Director of Eureka Forbes Limited and the ‘Water Icon’ of India said, “Our dream is to provide pure and safe drinking water to every Indian. Launch of the brand AquaSure is a key initiative in this direction to fulfill our dream.”
“We have partnered with Ms. Smriti Irani to be the voice of an Indian home maker to deliver the brand message of Aquasure. Pure water is every mother’s responsibility” said Mr. Aslam Karmali, CEO Consumer Division, Eureka Forbes Limited.
Aquasure will be available in 7500 retail outlets across 1600 towns and will be serviced by the extensive service network of Eureka Forbes.
MEDIA CONTACT:
Edriech De Souza,
Abacus ICC, Mumbai
edriech@abacusicc.net;
+91-9819665275