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Environmental “pet” peeve finds man’s best friend in the Lawndog®
Added: (Mon Jul 14 2003)
Environmental “pet” peeve finds man’s best friend in the Lawndog®.
McLean, VA—July, 15 2003—A true “green” product in more ways than one, the Lawndog® is the first-of-its-kind lawn care accessory for the environmentally-conscious homeowner looking to address and reduce pet pollution at the “grassroots.” Combining the friendly appeal of a lawn ornament and “No Dog Poop Sign” sign in one, the Lawndog® offers homeowners, property managers, and HOAs a unique and stylish, proactive solution for keeping their property and our environment clean and healthy.
According to John Caruso, the Lawndog’s® creator, an award-winning designer, homeowner, and garden enthusiast, “With an estimated 68 million dogs in the U.S. alone, depositing over 18,000 tons of waste every single day, dog waste poses more than a pet peeve. The EPA cites pet waste as a major non-point source pollutant (NPS). Our research discovered that existing products attempting to address this issue offer little more than primitive variations of the “pooping dog” under the international ‘NO’ symbol—and, at best, are visually offensive, if not trite solutions to a very serious problem. Aside from conveying nothing about the environment or cleaning up, who really wants a large, brightly colored picture of a defecating dog displayed on their lawn? We didn’t want our product to be just another unsightly ‘no dog poop sign.’ The Lawndog® is in a class by itself—not only for its unique and attractive design, but in its sincere approach to offset the environmental impact of pet pollution.”
The Lawndog’s® furtive eye quickly draws the viewer’s attention to optional-use messages printed on the front and back sides. The primary message on the front promotes respect for the environment and is adapted from typical “pooper scooper” laws—established in virtually every municipality in America—and reminds the pet owner to clean up after his/her dog. And, for those homeowners looking for protection from the harmful effects of pet waste altogether, the back side message counters the myth that dog waste is fertilizer, and offers a more pointed request to keep dogs off the lawn.
With a patented design in the shape of a friendly stylized dog, the legs are a clever and integral feature for portability and ease of in-ground display. By simply inserting the product anywhere within leash distance of the walk, Lawndog® is readily positioned to “stand up” for our environment and the homeowners’ property.
The Lawndog® is made of UV stabilized, high-impact polystyrene, selected for its durability and recycle-ability. And, consistent with its environmental focus, the Lawndog® is packaged with natural recycled cardboard that includes a wealth of educational content about environmental and related health issues, lawn care, the law, and product usage tips.
The product’s Web site (www.TheLawndog.com), presents the most comprehensive information about the serious, yet often overlooked environmental impact of pet waste, and how everyone can take a proactive role in protecting our environment—by responsibly cleaning up after their dogs. At the suggested retail price of only $9.95, the Lawndog® is well-positioned to make a positive impact on the environment.
CONTACT: John Caruso
Caruso Creative, LLC
P.O. Box 221, McLean, VA 22101
PH: (703) 401-4769 cell: (703) 288-3622
PR1@TheLawndog.com
www.TheLawndog.com
Patented Design. Lawndog and Your lawn’s new best friend are trademarks of John Caruso. Licensed with permission.
Copyright © 2002 John Caruso. All rights reserved.