COSTA DEL e2!
Added: (Wed May 16 2001)
Pressbox (Press Release) -
COSTA DEL e2!
e2 Communications and HolidayAuctions.net
bring the beach to your desktop
16 May 2001
For immediate distribution
e2 # 0023
Sun, sea and sand – that’s what people are looking for in a holiday. Well, with the help of e2 Communications Europe, that’s what people can get…right in their email in-box. Holiday Auctions (part of the £750m Midlands Co-Op), and leading on-line travel agent, has signed a contract with e2 to use the e2 Mail Center™ to perform its permission-based email marketing campaign.
As part of the agreement, e2 provides the specialist hardware and software capable of disseminating Holiday Auctions’ email campaign, marketing such goods as holidays, flights, travel insurance, car hire and numerous ancillary travel services, both in the UK and worldwide. This campaign is a first for Holiday Auctions, as it previously relied on traditional direct-marketing tactics. Since using e2’s ‘opt-in’, house grown email marketing ethos, Holiday Auctions' database has grown from one of a few hundred to a list of thousands.
“Holiday Auctions is a great customer for e2 Communications” commented Jeff Barnes, e2 Communications’ European vice-president. “In the relatively short time that we’ve been working with them, we have seen a tremendous increase in the numbers of customers choosing to subscribe to their emails. Holiday Auctions subscribes to our ethos of ‘permission’ being the key to successful email marketing, and it is working. A response rate of well over 19% speaks for itself!”
Holiday Auctions confirms e2’s position as the preferred email marketing provider of the travel industry, joining the likes of Bourne Leisure, Thomas Cook, Lunn Poly, Instant Holidays and Travelscene.
“I am very pleased with the way Holiday Auctions' email marketing has taken off” explained Mamta Ruparelia, head of marketing at Holiday Auctions. “The e2 system is simple to use and gives almost immediate analysis of our campaigns. It also stores previous analyses enabling us to form a bigger picture over time, and identify new and emerging market trends. We are delighted to be working with e2, and hope to continue building on a successful partnership.”
About e2 Communications
With offices in the United States and Europe, e2 Communications is an application service provider and developer founded with the purpose of making email the most targeted and cost-effective method for companies to communicate with prospects and customers. By combining the immediately actionable power and economics of Internet email with traditional sales and marketing techniques, the award-winning e2Mail Center gives companies the instant ability to build personalised relationships with customers. Using patent-pending Adaptive Sequenced Messaging technology, e2Mail Center is an integrated closed-loop e-marketing platform that combines data capture, messaging fulfillment, analysis and reporting in a hassle-free hosted environment. More information on the company can be found at its Web site, http://www.e2communications.com/.
Headquartered at Richmond, Surrey, e2 Communications Europe has already established a strong reputation through its servicing of a full range of accounts, including Dell, IBM and Thomas Cook. More information on the company can be found at its Website, http://www.e2communications.com/.
About Holiday Auctions
Launched in September 1999, Internet Travel Auctions offers web surfers real convenience and the chance for holidaymakers to snap up a bargain. The Holiday Auctions website is the first of its kind and lets consumers either bid for their chosen holiday from the auction 'rooms' or buy direct from a wide range of holidays available on the 'fixed price bargain' pages. Internet Travel Auctions is part of Midlands Co-op Travel - one of the UK's leading independent travel agents.
This news release (and illustration) is issued in accordance with Clause 1.2j of the British Codes of Advertising and Sales Promotion and therefore cannot be subject to a transaction of any kind.
For further information, please contact:
PR Agency Contact:
Stuart Marks
Sam Hall
Insight Marketing Concepts
Tel: +44 (0)1344 871900
Fax: +44 (0)1344 871999
Email: stuartm@insightgroup.co.uk
Email: samh@insightgroup.co.uk
Client Contact:
Jeff Barnes
e2 communications Europe
Tel: +44 (0)20 8940 2508
Fax: +44 (0)20 8940 5540
Email: jbarnes@e2communications.com
Web site: www.e2communications.com