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CHRISTMAS COMES EARLY WITH DEKKO
Added: (Thu Sep 29 2005)
With the Christmas shopping frenzy starting earlier each year and online purchases increasing steadily year on year, local furniture retailer dekko has unveiled its plans to help beat the Christmas rush from the comfort of your own home.
Northern Ireland’s hippest furniture store, dekko today launched its new online shopping service www.shopdekko.com. Building on the hugely successful 28,000sq ft Boucher Road superstore, the new site www.shopdekko.com offers a comprehensive shopping service with an excess of 8,000 dekko products available to buy online.
Since arriving in the province five years ago, dekko has proved to be an authority on stylish furniture trends. With new products being constantly introduced and improved, the dekko instore workforce has needed to be increased by 25% to cover the demand. The new site www.shopdekko.com will build on this success by creating 10 new jobs in the next year to constantly monitor and update both the range of online products, the customer purchasing & delivery service as well as offering a unique expert section to help customers achieve a perfect home whilst relaxing in the comfort of their own living room.
The new site www.shopdekko.com is similar in ways to an actual new store as it has all the product ranges and delivery service of a new store, however, unlike an actual store the reach and customer base will extend over countries and continents. According to dekko marketing manager Gareth Oakes, “Our Belfast store caters primarily for customers in the Northern and Southern Irish markets. We envisage that the new, revamped site with its online shopping facility will be hugely attractive to customers not only in Ireland but customers as far away as Brazil and Australia if our current online shopping site is anything to go by”.
Having the ability to access and deliver almost all of the items stocked online to anywhere in the world, will increase dekko overall sales by 25-35%. The trend for a rise in online buying is supported by a recent Guardian report, arguing that online retail sales continue to race ahead in stark contrast to the high street. Contributory factors appear to be the rapid take-up of broadband (with 100% of NI households now being able to receive broadband through both BT and cable services) and better online shopping services and delivery (dekko has a hassle free returns policy – no item too big or small), inspiring greater confidence in online shopping.
This customer friendly site is unlike any other furniture shopping website in Northern Ireland thanks to its extensive range and accessibility and overall design pizzazz. Designed to appeal to even the most inexperienced internet shopper, www.shopdekko.com offers a step by step process that enables you to easily purchase designer products without the designer price tags.
Whatever you do - do it with dekko.
(www.shopdekko.com)