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Bollywood dancer launches wine company

Added: (Thu Oct 01 2009)

Pressbox (Press Release) - Dancer and mining engineer launch Hix & Buck to bring undiscovered wines to UK

Unique H+B bubbly chosen for new C4 TV F Word series
Hix & Buck to sponsor Kent Restaurant Awards

Chix Chandaria, a former dancer, and Dan Roebuck, a mining engineer, have formed Hix & Buck to import exclusive, quality wines from undiscovered vineyards.

One of their exclusive sparkling wines, Brut Bosé Methode Traditionelle direct from the cellars of J & L Charlemagne in Angoulême, has been chosen to serve in series 5 of Channel 4’s F Word to celebrities and diners from mid October 2009.

This dark salmon pink coloured wine is a blend of Cabernet, Merlot & Chardonnay. The well-balanced sparkling rosé, with hints of roasted hazelnut plum, sells for £10.99

A classically trained former international dancer, whose work has taken her across the globe including Bollywood, Chix’s introduction to wine came early in my life, when at the age of seven she was given Babycham. She thinks her parents did not realise they were giving her alcohol. Her tastes have since developed.

Chix’s passion for wine led her to studying for her WSET (Wine & Spirit Educational Trust) qualifications and on several trips to France’s wine producing regions, getting to know the terroirs and how they contribute to the specific personality of a wine.

A friend with a particular fascinating wine cellar introduced her to Mas d’Intras, a small, centuries-old, family-run estate in the Ardeche. She experienced at first hand the passion and dedication the family ran their business, producing delicious wines. The cousins who run the vineyard were keen to expand the business and export to the British market. But such producers face a bureaucratic nightmare of regulatory and commercial red tape.

Excited by the wine that it tasted just as good in Islington as it did out on the fields in Alba, and at 39, with her career as a dancer reaching a natural conclusion, Chix was considering her options and eventually struck an exclusive export deal with the family.

She approached successful businessmen Dan Roebuck, who shares her love of wine and spirit of adventure, to apply his business skills to turn her passion into a viable enterprise. Roebuck, a qualified mining engineer and MD of a multi-million pound asbestos consultancy with over 100 employees had been in the process of diverting his attentions to the wine business. He had been in advanced discussions with a Spanish wine company before Chix’s timely approach.

Together, they devised a business model to bring in quality wines from small, unknown vineyards, which do not produce the vast quantities demanded by national supermarket chains and multiple retail outlets
“The company's ambition is to surprise and delight the wine lover with unknown wines whilst offering them great value,” said Chix, adding, “I also hope that in some small way, it will help these wonderful, dedicated producers to survive and carry on the tradition of wine-making that has been handed down to them through generations.”

Editors’ Notes: Photos and samples available

As part of its launch marketing and to promote its website, Hix & Buck is to sponsor the Kent Restaurant Awards www.KentRestaurantAwards.co.uk which promises near total converge of the county’s restaurants, bars and hotels as well as thousands of regular restaurant-goers.

Hix & Buck wines are available online and at the following restaurants and bars:

Age & Sons, Ramsgate, Belgian Cafe, Ramsgate, The Crown, Bromley, Indian Princess, Margate, Peens, Broadstairs, Perfect Blend Clapham and Streatham,
The Rosendale West Dulwich.

Wine Merchants: Bacchus et al Guildford, Bossman, East Dulwich, Macmillan & James, Oxshott, Strand Wine Company, Deal, Vicki's Wine Merchants, Chobham, Wines For U, Old Woking.


George Shaw at Avocado Media on 01892 750851 or geo@avocadomedia.co.uk

Chix Chandaria, Commercial Director, Hix & Buck 07958 994020 or chix@hixandbuck.com

Dan Roebuck, Operations Director, Hix & Buck 07986 185784 dan@hixandbuck.com


Submitted by:George Shaw
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