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Bellapierre Launch in House Of Fraser

Added: (Tue Jul 06 2010)

Pressbox (Press Release) - Bellápierre, the next generation of mineral make-up is excited to announce its high-street debut and launch in House of Fraser.

House of Fraser is a department store group with 160 enviable locations across the UK and Ireland. As one of the best known names on the high street, House of Fraser has presented customers with an unrivalled nationwide department store for more than 150 years.

Renowned for its designer brands and exclusive collections, House of Fraser offers luxurious items at affordable prices. From beauty essentials to home accessories, the premium department store strives to offer its customers an enjoyable and pleasant shopping experience both, online at www.houseoffraser.co.uk and in store.

The chosen venue for bellápierre’s high street debut is House of Fraser’s Oxford Street store. The brand will launch in-store on Sunday 11th July before rolling out to a further 17 stores nationwide and online.

As one of the fastest growing mineral make-up companies in the world, bellápierre is the perfect brand to expand House of Fraser’s current beauty offering. The addition of the range will provide customers with a new concept in cosmetics. With unrivalled versatility and variety of products bellápierre is positioned as a highly on-trend, ‘catwalk style’ mineral make-up brand.

Bellápierre work alongside several celebrity make-up artists and as a result the brand is gaining a loyal celebrity following. Latest fans include Cheryl Cole, Kimberley Walsh, Sophie Ellis Bextor, Helena Bonham Carter, Myleene Klass and Martine McCutcheon.

Bellápierre mineral make-up contains 100% minerals – no talc, bismuth oxychloride or any other chemicals / harmful ingredients. The range is recommended by dermatologists and offers complete coverage for all skin types.

Speaking of the launch, David Oren, Founder and Company Director of bellápierre says;
"I am delighted and honoured to launch bellápierre with House of Fraser in the UK. I am excited to be working in partnership with House of Fraser and look forward to introducing the next generation of mineral make-up to the UK high street".

Tracy Van Heusden, Senior Beauty Buyer for House of Fraser adds:
“Bellápierre offers the modern woman an accessible, colourful array of mineral make-up and we are delighted to welcome the brand to House of Fraser”.

To view the range and for stockist information, visit www.bellapierre.co.uk or call 0800 0234 190

Contact the Karen Berman Consultancy for further information, samples & images:
T – 020 8959 2374 / E – katie@kbcpr.com
(N.B - David Oren is available for interview and comment)

Submitted by:Katie Jacobs
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