ASHAPURA ANNOUNCES PHOTO COMPETITION WINNER
Added: (Tue Aug 12 2008)
Pressbox (Press Release) -
ASHAPURA ANNOUNCES PHOTO COMPETITION WINNER
Joni And Rubens to become ‘New Faces’ of Pura Cat Litter
Joni Redpath, a 26-year-old merchandiser from Surrey and her cat, Rubens, are to front a new marketing campaign for Ashapura’s market-leading PURA cat litter brand, after winning a photo competition to promote National Pet Month earlier this year.
One-year-old Rubens is a pedigree Korat, a breed that originates from Thailand. He lives with his brother Schumi – they were named after the former F1 Ferrari teammates. Schumi is also a competition winner, having won the Pet Month competition in Selfridges recently.
“Rubens is extremely affectionate, demanding constant cuddles and kisses,” said Joni. “He loves to talk and I think he believes he is human.”
Korats are very verbal cats.
“He also has a wicked side to him and he is obsessed with being up high, constantly jumping on top of doors and he recently got stuck in a tree. He loves to explore and enjoys playing games. He dislikes being left out; he has to be part of every occasion. He also comes as part of a pair, he is extremely close to his brother (they are identical) spending every moment together,” she said.
Miss Redpath bought the cats from “a fantastic breeder”, Claire Harding-Brown, in Berkshire.
“We have been part of their lives from day one, we put a deposit down before they were born and visited the kittens a number times. At three months we brought them home and they have taken over our life and house!”
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Joni, who works as a merchandiser at stationery company Paperchase’s head office in London’s West End, lives with boyfriend Ryan in Caterham. They also have three fish and the cats spend quite a lot of time with their faces pushed up against the glass of the tank.
In addition to a £300 modelling fee, Joni receives a £1000 worth of cat litter to donate to the charity of her choice.
Commenting on the competition and new marketing campaign, Ashapura’s President of Marketing, Vijay Chaudhari said; “We wanted to portray the relationship between the owner and their cat – pets are an important part of our lives.”
PURA will be running further competitions throughout the year. Entrants should email their photos to puracats@ashapura.com.
Pura ‘Moonlight’ Ultra clumping cat litter, which emits lavender or baby powder scents when wet, is available in 7.5 and 20 litre bags. Look out for promotional packs containing 50% extra material and free scoops and trays.
Editors’ Notes:
Sourced from the Bentonite mines of Ashapura –-which owns the PURA brand – the litter has a natural property of not supporting bacterial life. Bentonite, a naturally inert material, is also used for medicinal purpose and in cosmetics for face packs. Pura cat litter will not support bacterial life, and being a natural drying agent will absorb up any residual dirty cat litter so the tray always stays clean and hygienic.
Contacts:
Media: George Shaw at Avocado on 01892 750851 or geo@avocadomedia.co.uk
Trade enquiries: chaudhari@ashapura.com
W: www.purapet.com www.ashapura.com
Details on the Korat breed at www.korats.org.uk