Softwrap Bites The Bullet With BulletProof Software
Added: (Thu May 31 2001)
Pressbox (Press Release) -
LONDON, UK – Thurs, 31 May 2001: Softwrap™, the British-based secure peer-to-peer (P2P) electronic software distribution company, has announced a deal with Internet software producer BulletProof Software. BulletProof FTP (BPFTP), an application essential to the maintenance of web sites and used by web masters all around the world, will be distributed via CD:ROM magazine cover mounts and as a download from the Softwrap™ website (www.softwrap.com/library) in secure try-before-you-buy Softwrap™ format.
“Since first producing BPFTP in 1997, we have been looking for a way in which to distribute our software securely in a fully working trial format,” said Thomas A Scovell, Vice President Marketing at BulletProof. “Softwrap™ will help us protect our product whilst maintaining our technical lead.”
BPFTP takes an intuitive drag-and-drop interface and adds some advanced features to make it one of the best FTP solutions around for web masters and file traders, incorporating all the features expected of an FTP client as well as many that are not. Of particular note is its ‘cueing’ functionality, allowing users to move directories around on the FTP site and select a number of files from different directories to download or upload. The process can then be left to run its own course with a resume-download feature automatically reconnecting to the site should any disconnection occur.
Commenting on the deal, Gary Millner, CEO of Softwrap said: “BulletProof is the latest big name in software to distribute its products with Softwrap™. The secure try-before-you-buy functionality offered by Softwrap™ means that many more people will get to experience this great application without BulletProof putting its software at risk of piracy.”
Softwrap™ allows software developers to offer fully working free trials of their products whilst protecting them from piracy. Registration, sale, and billing of wrapped applications is fully automated over the Internet or via a toll-free telephone call. The Softwrap™ software itself is free up-front to developers – payment is only due to Softwrap™ once, and only if, sales are made through it.
About BulletProof Software
BulletProof Software (www.bpftp.com) is a privately owned Internet software company. BulletProof software has been producing its flagship product BPFTP since 1997. At that time it was regarded as a pioneer in advanced FTP functionality and to this day has maintained that technical lead. This is acknowledged by major reviews that consistently rate it as the top FTP client for the Windows platform (see http://www.bpftp.com/awards.html for some of these awards).
About Softwrap™
British-based Softwrap™ and Soundwrap™ Limited are wholly owned subsidiaries of WrapTech™ Limited. WrapTech™ has secured substantial backing from some of the largest venture capitalists in Europe and intends to aggressively pursue opportunities in its niche market.
WrapTech™ Limited is a leading ecommerce company that specialises in products and services that enable digital distribution and sales in many formats. The sister product to WrapTech’s™ Softwrap™ is Soundwrap™, a programme for the secure Peer-to-Peer (P2P) digital distribution of music. WrapTech™ is represented in North America, Europe, Africa, Asia and Australia where on-going research and development occurs and also ensures the best opportunity of globally distributing their business partners’ music and software, should they also require marketing and distribution assistance.
For further information on Softwrap™/WrapTech™, please contact:
Nicholas Hobbs/Michael Gonzalez/Angela Walker
Praxis PR, London
Tel: +44 (0)20 7749 5911
Email: nick@praxispr.co.uk michael@praxispr.co.uk angela@praxispr.co.uk