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Softwrap™ Unwraps Version 1.32Softwrap™ Unwraps Version 1.32
Added: (Wed Jun 20 2001)
London, UK – 21 June: British-based software technology company, Softwrap™, has announced the release of the latest version of its Softwrap™ Software, version 1.32. The company’s sophisticated technology offers a free up-front, secure solution for the electronic distribution of software. It protects wrapped software from piracy whilst allowing fully working trial versions of the software to be offered to users, and fully automates the payment due to developers from any sales made.
Version 1.32 offers increased functionality to both developers and end-users, including:
· ‘Send to a friend’ capability, an innovative viral marketing strategy which enables customers to tell friends at the click of a button about the software and how to obtain it for free trial use prior to deciding whether to purchase it.
· Multi-Lingual operating system compatibility.
· Source of Sale identification capability providing developers with critical marketing data to optimise sales & marketing campaigns.
· Special reduced prices throughout June 2001, offering developers the chance to take advantage of lower processing costs on software sold through Softwrap™.
Commenting on the release of Softwrap™ version 1.32, Gary Millner, CEO of Softwrap™, said: “We currently have over 2000 software developers using Softwrap™ around the world and the release of version 1.32 has been eagerly awaited. Now that piracy and illegal use of software can be prevented with Softwrap™, electronic distribution is fast becoming a viable and popular method amongst both developers and end-users. Having evaluated our Developer partners’ requests and suggestions, such as the ‘send to a friend’ functionality which has been included in this latest version of Softwrap™, we’re confident this popularity will continue to increase.”
With the release of version 1.32, Softwrap™ remains the only digital rights management solution for the secure electronic distribution of software that is free up-front to developers. Payment is only due to Softwrap™ as sales are made, and developers are guaranteed the safe delivery of their products directly to the hands of their customers while at the same time benefiting from substantial savings as a result of no physical inventory, delivery, and warehousing costs. With Softwrap™ the developers’ inventory is in cyber-space.
ENDS
About Softwrap™
British-based Softwrap™ and Soundwrap™ Limited are wholly owned subsidiaries of WrapTech™ Limited. WrapTech™ has secured substantial backing from some of the largest venture capitalists in Europe and intends to aggressively pursue opportunities in its niche market.
WrapTech™ Limited is a leading ecommerce company that specialises in products and services that enable digital distribution and sales in many formats. The sister product to WrapTech’s™ Softwrap™ is Soundwrap™, a programme for the secure Peer-to-Peer (P2P) digital distribution of music. WrapTech™ is represented in North America, Europe, Africa, Asia and Australia where on-going research and development occurs and also ensures the best opportunity of globally distributing their business partners’ music and software, should they also require marketing and distribution assistance.
For further information on Softwrap™/WrapTech™, please contact:
Nicholas Hobbs/Michael Gonzalez/Angela Walker
Praxis PR, London
Tel: +44 (0)20 7749 5911
Email: nick@praxispr.co.uk michael@praxispr.co.uk angela@praxispr.co.uk
Emma Morris
WrapTech™ Ltd, London
Tel: +44 (0)20 7407 5567
Fax: +44 (0)20 7407 6678
Email: emmam@softwrap.com
London, UK – 21 June: British-based software technology company, Softwrap™, has announced the release of the latest version of its Softwrap™ Software, version 1.32. The company’s sophisticated technology offers a free up-front, secure solution for the electronic distribution of software. It protects wrapped software from piracy whilst allowing fully working trial versions of the software to be offered to users, and fully automates the payment due to developers from any sales made.
Version 1.32 offers increased functionality to both developers and end-users, including:
· ‘Send to a friend’ capability, an innovative viral marketing strategy which enables customers to tell friends at the click of a button about the software and how to obtain it for free trial use prior to deciding whether to purchase it.
· Multi-Lingual operating system compatibility.
· Source of Sale identification capability providing developers with critical marketing data to optimise sales & marketing campaigns.
· Special reduced prices throughout June 2001, offering developers the chance to take advantage of lower processing costs on software sold through Softwrap™.
Commenting on the release of Softwrap™ version 1.32, Gary Millner, CEO of Softwrap™, said: “We currently have over 2000 software developers using Softwrap™ around the world and the release of version 1.32 has been eagerly awaited. Now that piracy and illegal use of software can be prevented with Softwrap™, electronic distribution is fast becoming a viable and popular method amongst both developers and end-users. Having evaluated our Developer partners’ requests and suggestions, such as the ‘send to a friend’ functionality which has been included in this latest version of Softwrap™, we’re confident this popularity will continue to increase.”
With the release of version 1.32, Softwrap™ remains the only digital rights management solution for the secure electronic distribution of software that is free up-front to developers. Payment is only due to Softwrap™ as sales are made, and developers are guaranteed the safe delivery of their products directly to the hands of their customers while at the same time benefiting from substantial savings as a result of no physical inventory, delivery, and warehousing costs. With Softwrap™ the developers’ inventory is in cyber-space.
ENDS
About Softwrap™
British-based Softwrap™ and Soundwrap™ Limited are wholly owned subsidiaries of WrapTech™ Limited. WrapTech™ has secured substantial backing from some of the largest venture capitalists in Europe and intends to aggressively pursue opportunities in its niche market.
WrapTech™ Limited is a leading ecommerce company that specialises in products and services that enable digital distribution and sales in many formats. The sister product to WrapTech’s™ Softwrap™ is Soundwrap™, a programme for the secure Peer-to-Peer (P2P) digital distribution of music. WrapTech™ is represented in North America, Europe, Africa, Asia and Australia where on-going research and development occurs and also ensures the best opportunity of globally distributing their business partners’ music and software, should they also require marketing and distribution assistance.
For further information on Softwrap™/WrapTech™, please contact:
Nicholas Hobbs/Michael Gonzalez/Angela Walker
Praxis PR, London
Tel: +44 (0)20 7749 5911
Email: nick@praxispr.co.uk michael@praxispr.co.uk angela@praxispr.co.uk
Emma Morris
WrapTech™ Ltd, London
Tel: +44 (0)20 7407 5567
Fax: +44 (0)20 7407 6678
Email: emmam@softwrap.com