Search Engine Surge From Charcolonline

Added: (Mon Sep 26 2005)

Pressbox (Press Release) - 26th September 2005
Charcolonline appoints WebObjective for Search Engine Positioning

Charcolonline, the leading online mortgage provider has appointed rapidly growing WebObjective to undertake a Search Engine Positioning programme to place their website at the top of the Search Engines organic results and keep it there.

John Garfield, Chief Executive of Charcolonline, says: "We reviewed a number of companies to help us with our Search Engine positioning and WebObjective clearly demonstrated the best understanding of the market and our commercial requirements. We have been working with WebObjective for only two months and not only has our positioning within all the major Search Engines improved significantly, boosting traffic to our website, but the share of mortgage applications resulting from search engines has increased substantially”

“We look forward to working closely with WebObjective to make further advancements in the months ahead."

Phil Hendey, CEO of WebObjective, comments: “For any purely online transactional business, being on the first page of Search Engines’ organic results is vital. If they are not, their business is threatened. It’s as simple as that.

“Our ‘Intelligent Positioning’ system is not only much more cost-effective than pay-per-click systems, but it ensures ‘page one’ visibility. This is absolutely vital as industry research shows that 85% of web users look no further than the first page of Search Engine results”

WebObjective has built, and is constantly adding to, a huge database of Search Engines, website and web user tracking information across every business sector that pinpoints the changes on a website needed to get it onto page one. Specifically, their research within the mortgage sector shows that Search Engine marketing has never been so important:

“Customers are becoming more web-savvy and rather than searching for ‘mortgages’ or for a specific brand name they will search for ‘best buy mortgages’ or ‘self-certified mortgages’ and click on the first page of organic results only,” explains Hendey.

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About WebObjective
WebObjective helps businesses make the most of their web site through sophisticated and proven web site optimisation, web site accessibility, web site usability and web site search engine positioning. The company now operates from offices in the UK and Australia and is working with some of the biggest web businesses in the world.
For further details visit www.webobjective.com

Contacts
Jim Buchanan
jbuchanan@webobjective.com
07725 257194

Phil Hendey
phendey@webobjective.com