How Online Mail Order Catalogues & Catalogue Design Are Still A Thriving Business
Added: (Thu Feb 16 2006)
Pressbox (Press Release) -
Despite the growing popularity of Internet shopping, old-fashioned mail-order catalogues are still a thriving, multi-billion-a-year industry, according to a recent report.
Online sales are becoming increasingly popular, but despite some of the predictions of demise we heard a decade or so ago, paper catalogues are still around.
The days of a catalogue that sells everything to everyone are over. But paper catalogues haven't gone out of business, and they aren't threatened. They've just moved into narrower, highly defined market niches. In fact, about two-thirds of consumers report in surveys that they buy something by mail order every year.
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