O2GO and O2 causing trademark waves launching NO2O2.COM

Added: (Mon Jul 23 2007)

Pressbox (Press Release) - O2GO and O2 causing trademark waves launching NO2O2.COM
WWW.NO2O2.COM

SANTEAU have launched a new website to help keep our award winning trademarks from the corporate bully machines. NO2O2.COM is an appeal to the world to help us stop large corporates bullying the smaller idea factories.

We are currently in the process of trade marking O2GO for our new range of healthy drinks that turn any refilled water bottle into an award winning alternative to soft drinks and its good for you (I invented it by the way but I dont like to brag). www.wedrinkmorewater.com

However, a rather large mobile phone company thinks that the Logo images are just too similar and would confuse you when O2GO hits the shelves. I think I would give you more credit and believe you can see the differences but hey thats just me isn't it?

I would like to know what you think? Should I continue with this trademark or should I roll over and rebrand ? Really its down to money. My company is not rocketing along yet as we are still really in startup mode and I am having to do all this legal work myself. Very interesting but my degree is in IT and not Law. Whereas the big mobile phone company has employed the services of Boult Wade Tennant who seem to be fairly capable and experienced at the whole trade mark thing.

I will say this though - it has been interesting and I have learnt a lot from the patent office website and online forums.

Some quotes from respondents to our voting system:

"Only a fool would think these 2 products or logos were connected !"

"Perhaps O2 should be told where 2GO preferably without a paddle"

"The opposition to your trademark O>2GO strikes me as utterly frivolous. Nobody in their right mind could mistake your trademark or your product for that of the O2 mobile phone brand. Typical bullying tactics - O2 should be ashamed of themselves. I will pass your message on."

"How can anyone make a trade mark of letters and digits, its the precise design of the letters and digits within the logo that is trademarked. If I trademark ABCDE....to Z can I prosecute someone for using a leter out of my so called logo."

"I believe the trademarks are sufficiently different to avoid confusion, is this just a publicity stunt for O2?"

"So - NO ONE in the future of the world will EVER be able to use the term "O2" in any way when naming a product because a mobile phone company thinks it might, maybe, could POSSIBLY be confusing? Fight this - it's absurd."

"Drown the corporate fat cats"

I think I'll carry on the good fight.

ABOUT O2GO

It's not easy - water can be a bit boring and you'd probably rather be drinking something else. We create each little packet of tasty goodness as natural, no cal, vitamin packed flavourbursts.

O2GO has been developed by our sports team to help people drink healthy amounts of water everyday. As well as 8 hours sleep, a balanced diet and regular exercise, drinking 2 litres of water everyday contributes to these 4 aspects of a healthy lifestyle however it is often the path least followed.

O2GO, packed full of healthy benefits and lo on calories helps you drink more water by adding a refreshing taste to ordinary water.

Each sachet is dissolved in 500ml (refilled) water bottles and by having 4 each day you know you will be getting your 2 litres of water and 100% RDA of Vitamins B1, B3, B5 and B6.

- ENDS �

Notes to Editor:

� Research from Mintel has shown that over 70% of the UK population don�t drink enough water.
� 50% of adults in the UK are concerned about drinking tap water.
� It can also cost on average �450 for one person to buy bottled water for a year, and if you have a family of four it is around �2,000.
� The majority of people refill their water bottles an average of 7 times, often from the gym or office water cooler, before purchasing a new bottle.
� 1.8 litres of water is the recommended daily fluid intake by the British Dietetic Association.
� 78% of Santeau clients have stated that as a direct cause of using O2GO products they drink more water, nearly 1.25 litres more every day.

Santeau UK Ltd., based in Harrogate, North Yorkshire, is a health and wellbeing company specialising in research and development of quality vitamin & mineral supplements for the European health market.

Founded by the entrepreneur and athlete Jonathan Yates, Santeau enjoys market success with its O2GO and O2GOSPORT+ range of hydration products.

For samples and further information call Santeau Ltd +44(0) 845 6443 633 email team@teamo2go.com or visit www.wedrinkmorewater.com