Haier to focus on refrigeration, laundry products

Added: (Wed Apr 14 2010)

Pressbox (Press Release) - As Reported By AndhraBusiness.com, Largest Online news network for business news in Hyderabad, Andhra Pradesh


Haier, one of the largest home appliances and consumer electronics brands in the country, has announced plans for an aggressive strategy to focus on refrigeration and laundry appliances segment.

The company registered a robust growth of 216% in the first quarter of 2010 ended March 31 over the corresponding period in 2009. The company has announced an overall growth target of 200 per cent in 2010 over 2009.

Haier has launched 25 new models nationwide encouraged by consumer experiences across product categories, including the new range of ultra-slim full-HD LED backlit TV's with 1.2 inch thickness, and a wide range of LCDs equipped with unique Motion Gaming Technology and recording as well as playing any program feature through the USB.

LCD TVs are available form 16 inches to 42 inches. The company claimed that it was the only brand to have launched 22-inch LED and said it would soon introduce 24- and 32-inch models.

Haier has the widest range of side-by-side models in refrigerators. The company also launched new range of Bottom Mounted Refrigerators (BMRs) called the BMR Plus, new models in Empress Series refrigerators, Deep Freezers, 5 star Split ACs, range of front and top load Washing Machines.