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Fish4Dogs launches new national ad campaign
Added: (Thu Aug 21 2008)
NEW NATIONAL ADVERTISING CAMPAIGN
Fish4Dogs launch their first ever national advertising campaign throughout
September, offering a money-off voucher on all Fish4Dogs products, which can be
reclaimed from pet shops.
Retailers can then reclaim the vouchers direct from their wholesaler.
Full Colour glossy adverts giving the health benefits of feeding fish to dogs will be
running in the following publications through September
Good Housekeeping
'You' magazine (The Mail on Sunday)
Aga magazine
Country Living
Ethical Living
The Independent newspaper 'Pets Feature'
"This is the first time we have targeted the consumer directly and we are very
excited about the broad reach our advertising will deliver. We are advertising to a
new audience of approximately 8 million readers, and are sure that this will make a
substantial impact on sales, and drive customers to our pet shops." says Marketing
Director Jill Angell.
This is part of a new marketing strategy for the Fish4Dogs brand, which now has a
complete range of products to offer the retailer - from wet food in pouches, dry
complete foods, fish oils and treats for both dogs and cats.
"We are also sponsoring the Royal Berkshire Show - where 25,000 samples of our
Finest Fish range of dry complete foods for dogs and cats will be distributed in
specially branded carrier bags, with the message 'DOGS 'HEART' FISH' and we have
many other advertising and exhibition sponsorship plans for the autumn/winter
period"